diane
Head of Content, US
Articles by Diane
Ad Industry Concerned Over Safari’s New Cookie-Blocking Feature
Yesterday, 19 September, Apple released the new iOS 11 update with significant changes to Safari, affecting the advertising community. The new feature will block cookies in the browser, which could hurt advertiser targeting and change the economic model of the [...]
Tremor Rebrands to Telaria; SpotX Supports ads.txt
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Tremor Video rebrands; SpotX to support IAB’s ads.txt; AppNexus and Rubicon launch Prebid.org; Vistar Media expands into Canada; Krush and Frequency Networks [...]
All Advertising Will Be Native, or Non-Interruptive; Q&A with Gilad de Vries, Outbrain
Native advertising isn’t new, but as an opportunity to seamlessly get in front of customers in the context they are already familiar with, the channel continues to grow as marketers are seeing true value. Gilad de Vries (pictured below), [...]
RhythmOne Acquires YuMe; OpenX Launches First-Price Auction
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: RhythmOne buys YuMe; OpenX launches first-price auction for transparency; SpotX launches header bidding for video; Visual IQ launches a marketing intelligence platform; [...]
Will Blockchain Transform the Ad Tech Industry?
'Blockchain' is coming up more often in the world of ad tech, an industry that loves their buzzwords. But is there any validity to blockchain’s use in advertising? Writing exclusively for ExchangeWire, Jeffrey Seah, board member, Gravity4, talks about how [...]
VideoAmp Raises USD$21.4m in Series B Funding; SpotX Acquired by RTL Group
ExchangeWire round up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: VideoAmp raises Series B; RTL Group acquires SpotX; Valassis acquires MaxPoint; The Trade Desk and White Ops partner; Inneractive launches initiative to [...]
The Evolution of Programmatic OOH Advertising
While programmatic advertising for out-of-home (OOH) media has been slower to gain a foothold compared to digital advertising, movement in the space is finally being made, and at a faster pace. Writing exclusively for ExchangeWire, Ken Sahlin (pictured below), CEO, [...]
Providence Equity Partners Acquires Majority Stake in DoubleVerify; ViralGains & Peer39 by Sizmek Partner
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: DoubleVerify receives majority investment by Providence Equity Partners; ViralGains and Peer39 partner; Tapad and The Trade Desk partner; Semcasting Acquires Transparency AI; [...]
Identity Marketing is the New Nurture Marketing: Q&A with Mike Sands, Signal
Identity marketing has been around for years, but has now evolved from email into the programmatic space to better target known customers and audiences at scale. But, as Mike Sands, CEO and co-founder, Signal, tells ExchangeWire, there are a few [...]
Brand Safety Shifting Towards Content Alignment: Q&A with Tony Chen, Channel Factory
Amidst brands pulling millions of dollars in advertising after being placed next to extremist content on YouTube earlier this year, brand safety remains a top concern for both advertisers and content creators. Speaking exclusively with ExchangeWire, Tony Chen, CEO and [...]
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