diane
Head of Content, US
Articles by Diane
The Rise of Programmatic E-Commerce
Retargeting has always been used as an efficient tactic for e-commerce campaigns, but can brands use programmatic to replicate retargeting success for prospecting and user-acquisition? Writing exclusively for ExchangeWire, George Levin, CEO and co-founder, GetIntent, explains the advantages of using [...]
A Brand Safety SLA Really Must Execute to 99.999% Reliability: Q&A with John Snyder, CEO, Grapeshot
Whilst 'context' has been sidelined in the past, it is experiencing a renaissance and now finds itself right at the centre of brand safety and agency concerns, as John Snyder, CEO and co-founder, Grapeshot, explains. Speaking exclusively with ExchangeWire, Snyder [...]
Personalisation, But Not Precision
With the death of cookie-based marketing on the horizon, personalised marketing (or identity-based marketing) is on the rise with the so-called 'universal ID'. Writing exclusively for ExchangeWire, Ray Kingman, CEO, Semcasting, talks about the challenges the universal ID still faces, [...]
Taptica Acquires Tremor Video’s DSP; Kepler Integrates with LiveRamp
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Taptica buys Tremor Video’s DSP; Kepler partners with LiveRamp; Videology and Tru Optik parter; Cuebiq launches new IoT Audiences; inMarket integrates with [...]
CrownPeak Purchases Evidon; Outbrain Acquires Zemanta
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Evidon bought by CrownPeak; Outbrain buys Zemanta; Zeta partners with AppNexus; FOX Television Stations partner with WideOrbit; TouchTunes and DOmedia partnership; and [...]
Google’s Search Downgrade Inspires Innovative Solutions
The one thing in the advertising industry that’s constant, is change. And companies like Google are always changing the rules on publishers, advertisers, and vendors, which automatically forces change across the industry. Writing exclusively for ExchangeWire, Gonzague de La Tournelle, [...]
Creative Is the Most Essential Element of Advertising: Q&A with Miha Mikek, Celtra
In order to reach your customer, you need the right creative to engage with them, but this is just the tip of the iceberg. Seamless collaboration across agencies and brand consistency is also a necessity. As Miha Mikek (pictured below), [...]
Buyers & Sellers Deserve Complete Visibility: Q&A with Chris Rooke, Nativo
Transparency issues are always a top concern in the advertising industry, and rightly so with some of the methods being used. As Chris Rooke (pictured below), SVP strategy and operations, Nativo, explains, there are quite a few practices in play [...]
Sizmek Acquires RocketFuel; Rubicon Acquires nToggle
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Sizmek buys RocketFuel; Rubicon buys nToggle; Cedato launches video tech stack; AerServ launches Cost Per Completed View (CPCV); PebblePost Closes Series B [...]
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