diane

Head of Content, US

Articles by Diane

• Snap, Inc. & Factual Partner; The Weather Company & Toyota Use Watson Ads

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Snap, Inc. and Factual partner; The Weather Company and Toyota use Watson Ads; Centro integrates comScore and DoubleVerify Data; SpotX protects audience [...]

  North AmericaUS

• How the Ad Industry Can Better Leverage the Rise of the Digital Nomad

  7 years ago News

  

  People who work remotely may sound like they are living the dream, and maybe they are. But they are professional, innovative, flexible, and could very well be your best employees. Writing exclusively for ExchangeWire, Dave Williams (pictured below), co-founder and [...]

  Ad Tech

• Ad Blocking, a Prime Example of a Technology War: Q&A with Stuart MacDougall, SourceKnowledge

  7 years ago News

  

  The rumour of ad blocking killing the advertising industry has never come to fruition; but it certainly continues the conversation about the need and want for it by consumers. Bad website experiences, poor technology, and subpar advertising, leads to the [...]

  Ad Blocking

• MediaMath Secure Credit; Snap Acquire Placed

  7 years ago News

  

  ExchangeWire round up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: MediaMath secure credit; Snap acquire Placed; Blend Media and OmniVirt partner; Periscope acquire Anthem; PulsePoint launch content marketing platform; OpenX and Google [...]

  North AmericaUS

• Personalised Feed Experience Comes to the Open Web: Q&A with Adam Singolda, Taboola

  7 years ago News

  

  Viewing advertisements across can be a disorganised experience. Publishers are trying to grow their revenue by selling space, no matter where that space may be, and brands are also trying to find the safest and best environments to advertise, which can [...]

  MobilePublisher

• WPP Combining MEC & Maxus; AudienceScience Closes Business

  7 years ago News

  

  ExchangeWire round up some of the biggest stories in the US/North American digital advertising space. In this week’s edition: WPP combine MEC and Maxus; Audience Science close business; xAd partner with DoubleVerify, Integral Ad Science (IAS), Pixalate, and Moat; Mediaocean [...]

  North AmericaUS

• Bringing Transparency & Trust Back to Advertising: Q&A with Andrew Susman, Empower

  7 years ago News

  

  Transparency and trust are two of the biggest problems plaguing the online advertising industry today. Andrew Susman (pictured below), vice president, New York, Empower, talks about how a newly formed consortium of advertising professionals has been formed to tackle these [...]

  Ad FraudTransparency

• Publishers: Start Thinking About Direct Sales As a Subset of Programmatic

  7 years ago News

  

  Publishers need innovative thinking to run their businesses in such a dynamic and competitive space; but keeping the buyer’s needs in forefront of their minds is proving to need just as much attention. Writing exclusively for ExchangeWire, Erik Requidan (pictured [...]

  ProgrammaticPublisher

• Video is About True Customer Engagement, Not Just Viewability: Q&A with Tod Loofbourrow, ViralGains

  7 years ago News

  

  Video advertising is becoming more and more of a preferred medium to advertise and engage with potential customers; but there are different rules for video compared to traditional display advertising. Tod Loofbourrow (pictured below), CEO, ViralGains, explains how much more [...]

  VideoViewability

• Krush Reaches Millennial Users With Highly Targeted Video Ads: Q&A with Jeff Chi, Krush

  8 years ago News

  

  The ability to target millennials is a coveted asset to any advertiser. And Krush, with their successful video app, ooVoo, has tapped into this audience with their massive number of registered users. ExchangeWire speak with Jeff Chi (pictured below), VP, [...]

  Video