editorial
Articles by ExchangeWire
Fingerprinting and Beyond: The Future of Alternative IDs in Ad Tech
With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark Smith looks at the runners and riders… Between a rock and a hard place Digital marketing is facing a dichotomy. On one hand [...]
Zero-Party Data: How to Make it Work for You
With the cookiepocolypse upon us and privacy violations making brands vulnerable, zero-party data adoption could be the silver lining to help marketers thrive. Can your brand tap into ZPD to thrive in a post-cookie, hyper-personalised world? In her latest feature, [...]
Audio Ad Tech: AI and Personalisation are Making Waves
Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest audio ad tech is a great equaliser... Whether through high-impact DOOH displays, programmatic video, or in-feed social ads—video is where the [...]
What’s Really Powering Ad Tech in 2025? Insights from Women at the Forefront
As ad tech continues to evolve, advertisers, publishers, and technology providers are navigating new challenges and opportunities in 2025. But beyond the noise of industry buzzwords and shifting regulations, what’s actually working? To answer this, we spoke with women leaders driving [...]
“Publishers must double down on privacy-first identity solutions.” Tamir Shub of IntentIQ
We spoke to Tamir Shub, VP of business development, IntentIQ, about the importance of privacy-first identity solutions, and the power of first-party data to publishers. Why is identity so important to the sell side? Identity is a critical component of publishers’ monetisation [...]
Mission Precision: It’s Not Just Who, But When and Where That Matters
Chris Keenan, managing partner, global solution design & development at GroupM, looks at the importance of micro-moments, and how they can help brands speak directly to consumers… We all know what it’s like when we receive a poorly-timed ad: an eye-roll [...]
In Memoriam: John Danby
Over the recent Christmas holiday period, we sadly lost one of our very fine friends, John Danby. A founding member of the MiQ launch team back in 2011, John leaves a hole in the hearts of many within, not only [...]
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