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Articles by ExchangeWire
AI Overload: Are We Spending Wisely on Artificial Intelligence?
In this op-ed, James Heimers, SVP of analytics at RAPP, discusses the investment in artificial intelligence, and what the industry can do to make AI work. The explosive growth in AI investment has been both lauded as transformative and criticised as [...]
Experian: The SSA We Never Knew
In this MadTech Sketch, Experian outlines how its position has evolved as a result of its recent acquisition of Audigent. Experian doesn’t fit the SSA (Super Signal Aggregator) mould. It is not selling contextual or attention or brand safety. It sells the [...]
Exciting Event Announcement: MadTechMoney Joins Forces with ATS London
ExchangeWire is thrilled to announce that FirstPartyCapital’s MadTechMoney event will now be featured as a part of ExchangeWire's prestigious ATS London! MadTechMoney has been a cornerstone event for the ad tech and martech communities, bringing together founders, private equity, venture capital, [...]
Rewriting the Rules: How 2025 Will Redefine Brand Safety in Media
Charlotte Powers, Head of Digital at Bountiful Cow, examines how brand safety in media is evolving. What can we expect from brand safety as we move into 2025? As we look back on the launch of Relative Advantage Unblocked, it’s [...]
'Seek to Replace Yourself': AI Driving Innovation at AdTech Connect
The recent AdTech Connect event brought together industry experts to explore the fast-evolving role of generative AI (GenAI) in advertising technology. As a tool now widely adopted by both startups and established tech firms, GenAI is transforming everything from creative [...]
Rethinking Curation: The Key to Reviving the Open Web?
In recent weeks, the debate around curation has been heating up. In this op-ed, Fern Potter and Rob Webster give their thoughts on what curation really offers Recently, discussions around curation have reignited debate, with many critiques missing the point entirely. [...]
Digest: Strong Q3 for The Trade Desk; YouTube Boosts Creator Ad Controls
News in brief: The Trade Desk posts strong Q3; Youtube enhances creator controls: Spark Foundry release 'Insights Accelerated' report. The Trade Desk posts strong Q3 The Trade Desk reported a strong Q3, with revenue reaching $628 million—surpassing analyst expectations of $619.85 million [...]
Rafael Aquino on Improving Trust in Data Ownership, Transparency and Safety
In this opinion piece, Rafael Aquino discusses how advertisers can improve trust in data ownership, transparency and safety. He looks at cases for both traditional and new privacy-first solutions, investigating how we can truly build a privacy-first world. Before I [...]
Scaling Retail Media’s Walled Gardens
Marketers see limitless potential in the e-commerce version of stocking candy and chewing gum by the checkout aisle. Since the advent of GDPR in 2018, and the subsequent nosedive taken by external ad tech vendors, the walled garden model has become [...]
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