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Articles by ExchangeWire
In Memoriam: Emma Kate Williams
Emma Kate Williams, talented visual artist and prolific ad tech marketer, died on 3 September at St. Joseph’s Hospice, Hackney. She was 43. Erich Wasserman pens a tribute. Emma Kate Williams, talented visual artist and prolific ad tech marketer, suffered from [...]
Google v USA: Week Two Court Report
The ‘trial of the century’ for ad tech is underway. We’ll be wrapping up the events from the courtroom every Friday until the trial ends. In the second week of the USA v Google antitrust trial, significant developments shed further light [...]
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How First-Party Data Is a Force for Reach and Scale
In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data. Advertisers are finding explosive reach and scale by bringing first-party data into the planning and activation of media across the plan. Programmatic is seeing [...]
Google v DoJ: Week One Court Report
The ‘trial of the century’ for ad tech is underway. We’ll be wrapping up the events from the courtroom every Friday until the trial ends. As the Google v DoJ trial unfolds, Google’s alleged monopolistic control over the ad market is [...]
Gaming: The Media Industry’s £144bn Sleeping Giant
In this contributed article, Michael Clingham, account director and Oliver Wong, account manager at Spark Foundry UK discuss the untapped opportunities for marketers laden within the video games sector, and how brands are taking advantage of this cultural juggernaut today. Gaming [...]
Redefining Marketing Measurement with Incrementality
In this op-ed, Tingyan Han of Skeleton Key lays out the power of incrementality, and why last-click marketers need to evolve their approaches to thrive. North star KPIs deserve north star measurement DAU, revenue, margins - These are the goals around which [...]
The Future is Bright for Contextual Technologies
John Snyder, Grapeshot co-founder, joins us to discuss the future of contextual advertising, and how contextual tech solves some of the industry’s trickiest challenges. I was deeply saddened to hear that Oracle Data Cloud is closing its advertising data services, including [...]
The Retail Media Boom is Only the Beginning
The Mars Agency's Katrina Smart takes a look at how travel media networks could be the next evolution of retail. The last few years have truly cemented the fact that retail media is here to stay, and it’s hard to envisage [...]
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