editorial
Articles by ExchangeWire
Navigating the New Advertising Landscape
The long-awaited “cookie-pocalypse” has been delayed. Again. Harry Menear takes a took at the challenges and opportunities for the ad industry. Google announced on April 25th that it would be holding off on the deprecation of third-party cookies on Chrome due [...]
Click and Collect: Social Commerce and Data
Social commerce is nearing a critical inflection point in Western markets, while continuing its rapid climb in APAC. We take a look at the growth trajectory of this new commerce channel, as well as how brands can leverage a wealth [...]
Measuring Ad Campaign Emissions: an Industry Priority
After posing an interesting industry issue earlier this week, Emily Roberts, Senior Associate at PwC and Co-Founder of The Women in Programmatic Network, takes an in-depth look at the industry's responses, and why measuring ad industry emissions is a priority. It’s [...]
Experts Predict: The Future of the Agency in 2018
Over the years, the agency model has started to change, and the focus on performance has come to the forefront in 2017. In a series of features reflecting on the past year and looking ahead to what we can expect [...]
How Will Advertising Industry Infrastructure Change in 2018?: Experts Predict
2017 has seen quite a few changes across the digital advertising ecosystem, but will we have to look forward to next year? In a series of features reflecting on the past year, and looking ahead to what we can expect [...]
Experts Share Predictions on the Digital Audio Ecosystem in 2018
Programmatic audio has seen great strides in 2017; and as technological capabilities continue to advance, alongside the changing consumption of audio, 2018 looks set to see some interesting developments. In a series of features reflecting on the past year and looking ahead to [...]
Experts Predict: How Native Will Evolve in 2018
Native advertising and a seamless user experience go hand in hand. But how has Native changed over the last year and where will it go? In a series of features reflecting on the past year and looking ahead to what [...]
What Does 2018 Have in Store for DOOH? Experts Comment
Digital-out-of-home (DOOH) advertising has made some leaps and bounds in 2017, but there will be plenty of room for growth in how this medium develops. In a series of features reflecting on the past year, and looking ahead to what [...]
Experts Predict: Publisher Monetisation Progression in 2018
The world for publishers has changed over the last year with a focus on quality content and ways to unlock new revenue streams. In a series of features reflecting on the past year, and looking ahead to what we can [...]
Experts Predict: What's in Store for Viewability in 2018
The furore around viewability measurement is starting to subside, but it was still a hot talking point of 2017. Should advertisers be treating viewability as a KPI, or as a hygiene factor, standardised across any digital marketing campaign? In a series [...]
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