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Articles by ExchangeWire
What Does 2018 Have in Store for DOOH? Experts Comment
Digital-out-of-home (DOOH) advertising has made some leaps and bounds in 2017, but there will be plenty of room for growth in how this medium develops. In a series of features reflecting on the past year, and looking ahead to what [...]
Experts Predict: Publisher Monetisation Progression in 2018
The world for publishers has changed over the last year with a focus on quality content and ways to unlock new revenue streams. In a series of features reflecting on the past year, and looking ahead to what we can [...]
Experts Predict: What's in Store for Viewability in 2018
The furore around viewability measurement is starting to subside, but it was still a hot talking point of 2017. Should advertisers be treating viewability as a KPI, or as a hygiene factor, standardised across any digital marketing campaign? In a series [...]
Is 2018 Finally 'The Year of Mobile'? Experts Comment
It's been the "year of mobile" for years, but there has been major strides to making it a reality in 2017. And there's a lot more on the horizon for mobile in 2018. In a series of features reflecting on [...]
Experts Predict: The Future of TV & Video
Digital advertising has had nothing if not a tumultuous time in 2017. There's much to reflect on, even more to learn from, but also plenty to be positive about, as we enter 2018. Connected TV has become the talk of [...]
Experts Predict: How Will GDPR Change Advertising in 2018 & Beyond?
Only five months away, GDPR could change the course of advertising forever. Currently slated for 2019, the ePrivacy Directive is driving even greater concern in all corners of the industry. Are we ready, and should we really be fearful of [...]
Experts Predict: How Will Brand Safety Be Tackled in 2018?
Digital advertising has had nothing if not a tumultuous time in 2017, not least in relation to brand safety, a term which really took centre stage this year. In a series of features reflecting on the past year, and looking ahead to [...]
Experts Predict: Will Artificial Intelligence Become Less Talk & More Action in 2018?
Artificial Intelligence (AI) has certainly been one of the hero buzz terms in digital advertising in 2017, with plenty jumping on the bandwagon, but also plenty more investing significant money and resource into what is tipped to shape the future [...]
What Does 2018 Hold for the Fight Against Ad Fraud? Experts Comment
The battle against ad fraud has raged on in 2017, but there is much to be positive about in industry developments that have been made. In a series of features reflecting on the past year and looking ahead to what we can [...]
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