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Articles by ExchangeWire
Experts Predict: The Future of the Agency in 2018
Over the years, the agency model has started to change, and the focus on performance has come to the forefront in 2017. In a series of features reflecting on the past year and looking ahead to what we can expect [...]
How Will Advertising Industry Infrastructure Change in 2018?: Experts Predict
2017 has seen quite a few changes across the digital advertising ecosystem, but will we have to look forward to next year? In a series of features reflecting on the past year, and looking ahead to what we can expect [...]
Experts Share Predictions on the Digital Audio Ecosystem in 2018
Programmatic audio has seen great strides in 2017; and as technological capabilities continue to advance, alongside the changing consumption of audio, 2018 looks set to see some interesting developments. In a series of features reflecting on the past year and looking ahead to [...]
Experts Predict: How Native Will Evolve in 2018
Native advertising and a seamless user experience go hand in hand. But how has Native changed over the last year and where will it go? In a series of features reflecting on the past year and looking ahead to what [...]
What Does 2018 Have in Store for DOOH? Experts Comment
Digital-out-of-home (DOOH) advertising has made some leaps and bounds in 2017, but there will be plenty of room for growth in how this medium develops. In a series of features reflecting on the past year, and looking ahead to what [...]
Experts Predict: Publisher Monetisation Progression in 2018
The world for publishers has changed over the last year with a focus on quality content and ways to unlock new revenue streams. In a series of features reflecting on the past year, and looking ahead to what we can [...]
Experts Predict: What's in Store for Viewability in 2018
The furore around viewability measurement is starting to subside, but it was still a hot talking point of 2017. Should advertisers be treating viewability as a KPI, or as a hygiene factor, standardised across any digital marketing campaign? In a series [...]
Is 2018 Finally 'The Year of Mobile'? Experts Comment
It's been the "year of mobile" for years, but there has been major strides to making it a reality in 2017. And there's a lot more on the horizon for mobile in 2018. In a series of features reflecting on [...]
Experts Predict: The Future of TV & Video
Digital advertising has had nothing if not a tumultuous time in 2017. There's much to reflect on, even more to learn from, but also plenty to be positive about, as we enter 2018. Connected TV has become the talk of [...]
Experts Predict: How Will GDPR Change Advertising in 2018 & Beyond?
Only five months away, GDPR could change the course of advertising forever. Currently slated for 2019, the ePrivacy Directive is driving even greater concern in all corners of the industry. Are we ready, and should we really be fearful of [...]
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