editorial
Articles by ExchangeWire
Monetising Free Apps
In this piece, David Diaz, vice president of developer relations at Fyber discusses what app publishers look for in an ad mediation provider and how to monetise free apps. Ad mediation has become an increasingly popular service among app publishers over the [...]
More Dots, More Problems
In this piece, Caroline Ingman, brand manager, EU, Specific Media (pictured) discusses how marketers are faced with more and more data points (dots) and how to solve the problem of connecting the dots to gain meaningful insights from marketing activities. In [...]
attributionCross-ChannelCross-DeviceDigital MarketingDisplayMeasurement
It’s Been Emotional
Even during times of austerity, when consumers are more likely to make purchase decisions based on price, mainstream advertisers still employ emotional adverts. In the last two years our screens have been graced with a dancing pony (3 mobile); kittens [...]
Are Retailers Addicted to AdSense Revenue?
Many of the UK’s leading retailers are knowingly cannibalising their revenue potential because they are addicted to the ‘safe’ revenue from AdSense. Online retailers make money by selling products to online consumers. However, many retailers have, perhaps unwittingly, diversified from their [...]
Ad NetworkBrandingDigital MarketingDisplayExchangePerformance
Putting the Block on Ad Blocking
In a recent ExchangeWire Research Roundup we reported that in 2015, global ad blocking will result in a record loss of £14bn in revenue. In this piece, Ian Monaghan, director of EMEA operations at TubeMogul (pictured) discusses exclusively with ExchangeWire how [...]
Ecommerce as a Media Channel
It is vital marketers are able to reach their audiences effectively in order to minimise wasted ad spend and boost conversion rates. In this piece, Ben Cooper, managing director, Europe at HookLogic (pictured) discusses how the consumer shopping journey has ceased to [...]
attributionCross-ChannelDigital MarketingPerformanceTargeting
ATS London: Seeking the Truth in Data
Earlier this week, at ATS London, AppNexus created a stir within the digital advertising industry when Catherine Williams, chief data scientist (pictured) shared results of their ongoing Inventory Quality (IQ) initiative. Through a combination of aggressive policy enforcement and sophisticated [...]
Ad FraudAd NetworkAd VerificationDataDisplayInventoryProgrammaticTargeting
Location Data & Measurement Hold the Key to Mobile ROI
The IAB states that £1 in every £5 spent on digital advertising is allocated towards mobile; but it’s still not matching consumer engagement on this channel. According to the IAB, the average Briton now spends one in six of their [...]
How Can Marketers Take Geolocation Further?
In today's guest piece, Ken Parnham, general manager Europe for location intelligence platform Near, discusses how marketers are now able to identify a consumer’s location to deliver relevant and contextualised content in real time – a game changer for marketers. Research by mobileSQUARED [...]
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