editorial
Articles by ExchangeWire
Click and Collect: Social Commerce and Data
Social commerce is nearing a critical inflection point in Western markets, while continuing its rapid climb in APAC. We take a look at the growth trajectory of this new commerce channel, as well as how brands can leverage a wealth [...]
Measuring Ad Campaign Emissions: an Industry Priority
After posing an interesting industry issue earlier this week, Emily Roberts, Senior Associate at PwC and Co-Founder of The Women in Programmatic Network, takes an in-depth look at the industry's responses, and why measuring ad industry emissions is a priority. It’s [...]
Experts Predict: The Future of the Agency in 2018
Over the years, the agency model has started to change, and the focus on performance has come to the forefront in 2017. In a series of features reflecting on the past year and looking ahead to what we can expect [...]
How Will Advertising Industry Infrastructure Change in 2018?: Experts Predict
2017 has seen quite a few changes across the digital advertising ecosystem, but will we have to look forward to next year? In a series of features reflecting on the past year, and looking ahead to what we can expect [...]
Experts Share Predictions on the Digital Audio Ecosystem in 2018
Programmatic audio has seen great strides in 2017; and as technological capabilities continue to advance, alongside the changing consumption of audio, 2018 looks set to see some interesting developments. In a series of features reflecting on the past year and looking ahead to [...]
Experts Predict: How Native Will Evolve in 2018
Native advertising and a seamless user experience go hand in hand. But how has Native changed over the last year and where will it go? In a series of features reflecting on the past year and looking ahead to what [...]
What Does 2018 Have in Store for DOOH? Experts Comment
Digital-out-of-home (DOOH) advertising has made some leaps and bounds in 2017, but there will be plenty of room for growth in how this medium develops. In a series of features reflecting on the past year, and looking ahead to what [...]
Experts Predict: Publisher Monetisation Progression in 2018
The world for publishers has changed over the last year with a focus on quality content and ways to unlock new revenue streams. In a series of features reflecting on the past year, and looking ahead to what we can [...]
Experts Predict: What's in Store for Viewability in 2018
The furore around viewability measurement is starting to subside, but it was still a hot talking point of 2017. Should advertisers be treating viewability as a KPI, or as a hygiene factor, standardised across any digital marketing campaign? In a series [...]
Is 2018 Finally 'The Year of Mobile'? Experts Comment
It's been the "year of mobile" for years, but there has been major strides to making it a reality in 2017. And there's a lot more on the horizon for mobile in 2018. In a series of features reflecting on [...]
Popular Tradertalks
Latest Posts
-
Digest: Roblox Teams Up with Google on ads; US Labour Watchdog Freezes Apple Cases Following Appointment by Trump -
Digest: PayPal to Launch UK Ad Business in July; WARC Downgrades Ad Spend Outlook by $20bn across All Media -
Nexxen’s Evelina Bucelyte on CTV Challenges, Context and Campaign Optimisation -
Digest: Apple Fined over iOS Data Consent Practices; BBC Decides Against Podcast Ads Plan -
Labour’s Impact on UK Ad Tech: What has changed so far?
Follow ExchangeWire