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Articles by ExchangeWire
Cracking China: the Challenges for International Ad Tech Companies
Recent international events may have caused a brief hiccup in international confidence, but China is still the world’s most rapidly growing digital advertising market, and one that international ad tech companies are keen to gain a footing in. In this [...]
Auto Trader: From Used Car Magazine to Digital Heavyweight
ExchangeWire Research has been delving into how marketers are making the most of data management platforms (DMPs) as part of a research project in association with Oracle Marketing Cloud. This research will first be presented as part of a panel [...]
Are Closed Platforms Selling Marketers Short?
With ATS London and dmexco just around the corner and ‘bridging worlds’ on the bill, Ian Woolley, GM EMEA at Ensighten (pictured) predicts that one of the key discussion points at, and following, the London and Cologne conferences will be [...]
Addressing the Mobile Mind Shift
A real change is at hand when it comes to understanding mobile audiences, and we’re only really beginning to understand the effect that mobile devices are having on consumer buying habits. This is what Forrester recently named “The Mobile Mind [...]
attributionCross-ChannelCross-DeviceDigital MarketingDisplayDMPMeasurementMobileProgrammatic
Deciphering the Infinite Iterations of the Consumer Journey
The consumer journey is no longer a single pathway from awareness through consideration to conversion. In this piece, Ben Sidebottom, director, solution architecture, Visual IQ (pictured) discusses how modern-day consumers draw information about brands from a greater number of sources than ever before, [...]
AdvertiserAnalyticsattributionCross-ChannelDigital MarketingDisplayMartech
Do Ad Servers Still Have a Place in Programmatic?
Ad servers for publishers are a basic ingredient in digital advertising, but with significant advances in the online marketing ecosystem – including the rise of programmatic – some are questioning whether they are still relevant to today’s digital marketers. In [...]
Ad ServerAutomated GuaranteedMartechPMPProgrammaticPublisherSupply SideTrading
In It Together: Publishers & Buyers
We are living in the golden age of digital, where most people are spending a good portion of their lives being plugged into more than one device. This demand for 24/7 connectivity has seen the online advertising landscape evolve rapidly [...]
Preparing Publishers for a World Without Flash
Coull's CEO, Irfon Watkins writing exclusively for ExchangeWire. Premature proclamations that ‘Flash is dead’ have been made repeatedly ever since Steve Jobs penned an open letter in April 2010 explaining why Apple would not support Adobe’s technology. For a simple and [...]
How Time Inc. UK Has Made the Most of Ad Tech
In today's guest post, Time Inc. UK's Dom Perkins, digital commercial development director, speaks exclusively to ExchangeWire about how the digital advertising market has served technology entrepreneurs well in the past 10 years. The emergence of networks, offerings of reach and [...]
Digital Video & TV Advertising: Better Together?
Digital Video and TV advertising are hot topics at the moment, with marketers striving to lead the way and reap the rewards of being an early adopter. However, with consumer behaviour changing so rapidly this is a sprint race where those [...]
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