editorial

Articles by ExchangeWire

• Apple’s Slice (of the Advertising) Pie

  9 years ago News

  

  Ben Dimond, Director of Strategy EMEA at mobile ad platform Opera Mediaworks discusses what the launch of Apple News and Apple’s other moves in the advertising sector mean for the wider industry. By giving leading publishers, such as Condé Nast, Hearst, [...]

  Display

• Using Whole-Funnel Marketing to Generate Better Business

  9 years ago News

  

  Stephen Taylor, Sojern VP, and managing director, international, asks how adtech can be employed further up the classical marketing funnel. As marketers, we love to divide the purchase funnel into our own areas of expertise, and to put specific channels and [...]

  Display

• Is Ad Blocking the Bane of the Industry, or the Route to a Better Way?

  9 years ago News

  

  If click fraud was the defining ad tech story of 2014, then it would be fair to say that ad blocking would be its successor in 2015; with several high-profile stories in the mainstream press noting its rising disruption in [...]

  Ad BlockingAd ServerAd VerificationAdvertiserATSEMEATradingViewability