Eileen Yu
APAC Editor
Eileen Yu is APAC editor for ExchangeWire where she covers the Southeast Asian and Australian markets, focusing on content related to programmatic, advertising and marketing technology. Based in Singapore, Eileen has more than 20 years of experience on several major technology publications including ZDNet and Computerworld Singapore. Her extensive background in the enterprise technology industry enables her to provide a unique perspective of the programmatic market, particularly as digital advertising in APAC becomes more reliant on technology and data. Prior to her current role as a freelance journalist, Eileen was senior editor at ZDNet where she managed the regional editorial team and blogger network, and led the Asian editorial direction for the website. She has moderated high-level panel discussions and has been an invited speaker at digital/online media conferences. Eileen trained under the Journalism department at The University of Queensland, Australia. There, she earned a Bachelor of Arts (Honours) degree in Journalism and English, and wrote an honours thesis titled, "To Censor or Not: The Great Singapore Dilemma".Articles by Eileen
AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & INDO
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & [...]
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Weekly Focus: Alibaba Buys China Online Delivery Platform
This week, the spotlight remains on Alibaba and its deal to buy out all remaining shares it does not already own in Chinese online delivery platform, Ele.me. The transaction was estimated to place Ele.me's market value at USD$9.5bn (£6.86bn), according [...]
APAC Programmatic to Go For Co-Ops & More Bidding Options
In this industry byliner, RTB House's Asia-Pacific managing director Jakub Ratajczak outlines three key trends that will see publishers band together and more bidding options emerge. Programmatic was originally developed as a practical tool for selling leftover inventory, but it has [...]
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Print Ads on Decline in APAC; Retail to Drive HK Digital Ad Spend
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Print Ads On Decline in APAC; Retail to Drive HK Digital Ad Spend; WE Acquires India PR [...]
Ad TechAdvertiserAgencyAPACAudienceAustraliaChinaIndiaMedia SpendProgrammaticPublisherSoutheast AsiaTVVideo
Weekly Focus: Ford Motors Test-Drives Alibaba Auto Vending Machine
This week, the spotlight is back on Alibaba's Tmall, where Ford Motor has offered up more than 100 vehicles for customers to try out via the e-commerce operator's newly launched Super Test-Drive Centre. Dubbed 'China's first auto vending machine', the [...]
Indonesia & Philippines Amongst Top 10 New Ad Spend Contributors; Singapore Advertiser Group Offers Programmatic Guide
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia & Philippines Amongst Top 10 New Ad Spend Contributors; Strong Online Ad Sales Drive Tencent's 2017 [...]
Ad TechAdvertiserAgencyAPACChinaMedia SpendProgrammaticSingaporeSocial Media
Targeting China Consumers Requires QR & Other Local Support
China can offer brands, especially in retail, tremendous returns, but enjoying the market's richness in scale and potential will require advertisers to know local nuances and consumer preferences. These, for instance, will include the need to integrate QR codes into [...]
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Weekly Focus: China Online Retail to Hit Trillion-Dollar Milestone
This week, the spotlight is on China, where the online retail market is expected to be the first worldwide to hit USD$1tn (£721.79bn) in sales this year. This would be ahead of a previous forecast by Forrester, which projected the [...]
Classifieds Drove AU 2017 Ad Revenue; SPH Restructures Magazines Business
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Classifieds Drove AU 2017 Ad Revenue; SPH Restructures Magazines Business; China Consumers Shop Differently on Mobile & [...]
Weekly Focus: Alibaba Bolsters SEA Focus with Lazada Investment Boost
This week, Alibaba Group takes the spotlight with its USD$2bn (£1.44bn) investment in Singapore-headquartered e-commerce operator Lazada, as it ramps up it expansion plans for Southeast Asia. This would push its total investment to USD$4bn (£2.88bn), following its initial USD$1bn [...]
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