Eileen Yu
APAC Editor
Eileen Yu is APAC editor for ExchangeWire where she covers the Southeast Asian and Australian markets, focusing on content related to programmatic, advertising and marketing technology. Based in Singapore, Eileen has more than 20 years of experience on several major technology publications including ZDNet and Computerworld Singapore. Her extensive background in the enterprise technology industry enables her to provide a unique perspective of the programmatic market, particularly as digital advertising in APAC becomes more reliant on technology and data. Prior to her current role as a freelance journalist, Eileen was senior editor at ZDNet where she managed the regional editorial team and blogger network, and led the Asian editorial direction for the website. She has moderated high-level panel discussions and has been an invited speaker at digital/online media conferences. Eileen trained under the Journalism department at The University of Queensland, Australia. There, she earned a Bachelor of Arts (Honours) degree in Journalism and English, and wrote an honours thesis titled, "To Censor or Not: The Great Singapore Dilemma".Articles by Eileen
Weekly Focus: India E-Commerce Expected to Hit £32bn by 2020
With China celebrating the lunar new year, we put the spotlight this week on India, where online consumer spending is projected to climb from USD$40bn (£28.5bn) to USD$100bn (£71.24bn) by 2020. This growth would be fuelled largely by e-commerce spending, [...]
India Ad Spend to Climb 13%; GroupM Buys India Digital Creative Agency
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India Ad Spend to Climb 13%; GroupM Buys India Digital Creative Agency; News.com Most-Read AU News Site; [...]
AdvertiserAgencyAPACAustraliaIndiaJapanMeasurementMedia SpendMobile
Eyeota Taps Machine Learning & AI to Understand APAC Audience Behaviour
Having recently secured USD$12.5m (£9.02m) in Series B funding, Eyeota will be looking to develop data sources around specific verticals and datasets that focus on mobile, TV, and Internet of Things (IoT). The Singapore-based data vendor also will be tapping [...]
SEA Clocks 250% Climb in Mobile Video Ads; AU Newspaper Readership Grows Cross-Platform
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA Clocks 250% Climb in Mobile Video Ads; AU Newspaper Readership Grows Cross-Platform; Isobar China Integrates for [...]
Ad TechAdvertiserAgencyAnalyticsAPACAudienceAustraliaIndiaMedia SpendMobileProgrammaticSoutheast AsiaVideo
'APAC Telcos Sitting on Valuable Audience Data' Q&A with Soumita Roy Choudhury, Asia-Pacific Head, Mobilewalla
Telcos hold a wealth of high-quality data that can not only help mobile marketers better understand their audience, but also has the potential to be as valuable as those monopolised by Facebook and Google. Telecom data-as-a-service will see emerge as [...]
Ad FraudAdvertiserAnalyticsAPACArtificial IntelligenceDataMeasurementMobileViewability
BAT Influence Stifling Ad Tech Competition in China; AU TV Ads Hit £1.24bn
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: BAT Influence Stifling Ad Tech Competition in China; Alibaba to Grab 9.8% of Global Ad Revenue; AU [...]
Ad TechAdvertiserAgencyAPACecommerceMeasurementMedia SpendMobileProgrammaticTVVideo
India Marketers Need Documented CX Vision
Brands in India must step up and start applying 'emotion' to their marketing messages as well as establish a clear customer experience (CX) strategy to be a leader in their industry. According to Forrester's recent 2017 India Customer Experience Index, [...]
Ad TechAdvertiserAIAnalyticsAudienceAugmented RealityDataDigital MarketingIndiaVirtual RealityVoice assistant
China's BAT Amongst Five Platforms to Grab Ad Spend Growth; More AU Consumers Tuning into Radio
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China's BAT amongst five platforms to grab ad spend growth; More AU consumers tuning into radio; Japan [...]
Ad TechAdvertiserAgencyAlibabaAPACArtificial IntelligenceAustraliaChinaFacebookGoogleJapanMeasurementMedia SpendSingapore
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