Eileen Yu
APAC Editor
Eileen Yu is APAC editor for ExchangeWire where she covers the Southeast Asian and Australian markets, focusing on content related to programmatic, advertising and marketing technology. Based in Singapore, Eileen has more than 20 years of experience on several major technology publications including ZDNet and Computerworld Singapore. Her extensive background in the enterprise technology industry enables her to provide a unique perspective of the programmatic market, particularly as digital advertising in APAC becomes more reliant on technology and data. Prior to her current role as a freelance journalist, Eileen was senior editor at ZDNet where she managed the regional editorial team and blogger network, and led the Asian editorial direction for the website. She has moderated high-level panel discussions and has been an invited speaker at digital/online media conferences. Eileen trained under the Journalism department at The University of Queensland, Australia. There, she earned a Bachelor of Arts (Honours) degree in Journalism and English, and wrote an honours thesis titled, "To Censor or Not: The Great Singapore Dilemma".Articles by Eileen
India Needs Standardised Metrics for Digital
Traditional media may still dominate in India, but this will evolve and ad tech companies have to start creating products and metrics that work across multiple screens. Advertisers in India were projected to spend most of their budget on traditional media, [...]
Ad FraudAd TechAdvertiserAgencyArtificial IntelligenceCross-DeviceDigital MarketingecommerceIndiaMeasurementProgrammaticViewability
Weekly Focus: C2C Marketplace Fights Fraud with AI
With millions of products listed on its site, and sales negotiation taking place mostly between consumers, Carousell recognises the need to ensure its marketplace remains a safe environment and it has turned to artificial intelligence, as well as machine learning, [...]
APAC Consumers See More Ads Across Platforms; Bangladesh & Myanmar Amongst Fastest-Growing Ad Markets
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC consumers see more ads across platforms; Bangladesh and Myanmar amongst fastest-growing ad markets; Eyeota snags £9.02m [...]
Ad TechAdvertiserAgencyAPACAustraliaChinaCross-DeviceDataIndiaJapanMedia SpendSingaporeSoutheast Asia
IAB AU Calls for Structure, Simplicity & Transparency
With 2017 a turbulent year for Australia's digital advertising market, plagued by brand safety and ad fraud concerns, industry players now must look to embrace simplicity and transparency, while marketers should review their team structures. In this Q&A with ExchangeWire, [...]
Ad TechAds.txtAdvertiserAgencyAustraliaBrand SafetyCross-ChannelDigital MarketingMeasurementProgrammaticPublisherTransparency
APAC Ad Spend to Climb 4.2% in 2018; AU Agency Ad Bookings Hit £4.1bn
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad spend to climb 4.2% in 2018; AU agency ad bookings hit £4.1bn; Merkle merges with [...]
Ad TechAdvertiserAgencyAnalyticsAPACAustraliaChinaIndiaJapanMedia SpendMobileSingaporeSocial Media
Weekly Focus: Alibaba Moves Into Smart Homes with Bluetooth Mesh
Alibaba is back in this week's focus with a new partnership that will see its A.I. Labs business unit work on an Internet of Things (IoT) project to bring more intelligence into homes. The Chinese e-commerce operator said it inked [...]
3 Technologies Key to APAC Brand Safety
As concerns over brand safety and securing returns on digital investment continue to persist, it will be important for the ad tech industry to focus on three key technology areas to better help Asia-Pacific marketers in 2018. In this industry [...]
Ad TechAdvertiserAgencyAnalyticsAPACArtificial IntelligenceBrand SafetyMedia SpendProgrammaticPublisher
China Online Video Ads Hit £1.36bn; APAC Consumers Will Recommend Charitable Brands
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China online video ads hit £1.36bn; APAC consumers will recommend brands that are charitable; Singapore TV network [...]
Ad TechAdvertiserAPACAugmented RealityAustraliaChinaDOOHMedia SpendSingaporeSoutheast AsiaTVVideoVirtual Reality
APAC Agencies Call for More Transparency & Collaboration
Media agencies in Asia-Pacific want to play fair and work together so marketers in the region can better understand how consumers engage with their brands and deliver improved products and services. ExchangeWire spoke with three agencies to discuss their priorities [...]
AgencyAnalyticsAPACArtificial IntelligenceDataMeasurementTransparency
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