Eileen Yu
APAC Editor
Eileen Yu is APAC editor for ExchangeWire where she covers the Southeast Asian and Australian markets, focusing on content related to programmatic, advertising and marketing technology. Based in Singapore, Eileen has more than 20 years of experience on several major technology publications including ZDNet and Computerworld Singapore. Her extensive background in the enterprise technology industry enables her to provide a unique perspective of the programmatic market, particularly as digital advertising in APAC becomes more reliant on technology and data. Prior to her current role as a freelance journalist, Eileen was senior editor at ZDNet where she managed the regional editorial team and blogger network, and led the Asian editorial direction for the website. She has moderated high-level panel discussions and has been an invited speaker at digital/online media conferences. Eileen trained under the Journalism department at The University of Queensland, Australia. There, she earned a Bachelor of Arts (Honours) degree in Journalism and English, and wrote an honours thesis titled, "To Censor or Not: The Great Singapore Dilemma".Articles by Eileen
Weekly Focus APAC: JD.com Sets Up Shop at Airport & Railway Station
In this edition of Weekly Focus APAC: JD.com Sets Up Shop at Airport & Railway Station; Taobao Finds Gold in China Pet Retail Market; and Grab Ordered to Pay for Impact on Vietnam Competitor. JD.com Sets Up Shop at Airport & [...]
Weekly Focus APAC: Alibaba Inks Cross-Border Deal with Russian Carrier
In this edition of Weekly Focus APAC: Alibaba Inks Cross-Border Deal with Russian Carrier; Singtel Digital Wallet Now on Apple Pay; 7-in-10 Singapore Travellers Clueless About Overseas Transaction Fees; and JD.com Unveils £791.16m Share Repurchase Scheme. Alibaba Inks Cross-Border Deal with [...]
Singapore Firm Creates Marketplaces to Connect Business Owners
It started out with a desire to plug a gap in online payments, but Arcadier has since evolved to become a creator of marketplaces that aim to connect all kinds of businesses, big and small. Founded in 2013, the Singapore [...]
Weekly Focus APAC: Singapore Pilots Locker Service to Support E-Commerce Growth
In this edition of Weekly Focus APAC: Singapore Pilots Locker Service to Support E-Commerce Growth; Starbucks Brews Up Virtual Store with Alibaba; JD.com & Intel Launch IoT Lab for Smart Retail; and Lazada Replaces CEO After 9 Months. Singapore Pilots Locker [...]
Fave Wants to Help SEA Merchants with Data & Partners
Daily deals app Fave is amassing a wealth of data and aiming to tap these customer insights, as well as industry partnerships such as Grab and Alipay, to boost returns for its merchants. Such efforts would include further enhancements to [...]
Customer ExperienceDataE-CommerceIn-storeMobileOmnichannelPayment
Weekly Focus APAC: JD.com Seeds Food Production Business with Hydroponic Plant
In this edition of Weekly Focus APAC: JD.com Seeds Food Production Business With Hydroponic Plant; Alibaba Signs Up Belgium in E-trade Pact; Grab Brings Mobile Wallet to Philippines; and Frasers Property Builds Partnership with Honestbee & EZ-Link. JD.com Seeds Food Production [...]
Weekly Focus APAC: SEA E-Commerce Market to Hit £17.92bn
In this edition of Weekly Focus APAC: SEA E-Commerce Market to Hit £17.92bn; Mobile to Outpace Desktop Online Sales; Carousell Deploys Visa Sensory Payment Technology; and Global Trade Wars Threat to APAC Economic Growth. SEA E-Commerce Market to hit £17.92bn The [...]
Weekly Focus APAC: JD.com Flies with Tianjin Air into Cargo Air Freight Market
In this edition of Weekly Focus APAC: JD.com Flies with Tianjin Air into Cargo Air Freight; Razer Pay to Launch in Singapore with Nets Partnership; Shopee Basks in 11.11 Shopping Glow; Visa Brings 'Everywhere' to Singapore in Search of Commerce [...]
Alibaba Crosses 1 Billion Orders on 11.11 Singles Day Shopping Festival
Alibaba Group has chalked up ¥213.5bn (£23.81bn) of gross merchandise volume (GMV) on its annual 11 November Singles Day Shopping Festival, crossing one billion in delivery orders for the first time this year. Also coined '11.11', the event marked its [...]
AIAlibabaChinaCustomer ExperienceDataE-CommerceIn-storeOmnichannel
Weekly Focus APAC: Singapore Shoppers Want Unified Retail Experiences
In this edition of Weekly Focus APAC: Singapore Shoppers Want Unified Retail Experiences; Indonesia Sets Up Shop on Tmall; APAC Travellers Using Corporate Cards for Personal Purchases; and Alibaba Annual Active Consumers Hit 601m. Singapore Shoppers Want Unified Retail Experiences Singapore shoppers [...]
AdvertiserChinaCustomer ExperienceE-CommerceIn-storeMobileOmnichannelPaymentPersonalisation
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