Eileen Yu
APAC Editor
Eileen Yu is APAC editor for ExchangeWire where she covers the Southeast Asian and Australian markets, focusing on content related to programmatic, advertising and marketing technology. Based in Singapore, Eileen has more than 20 years of experience on several major technology publications including ZDNet and Computerworld Singapore. Her extensive background in the enterprise technology industry enables her to provide a unique perspective of the programmatic market, particularly as digital advertising in APAC becomes more reliant on technology and data. Prior to her current role as a freelance journalist, Eileen was senior editor at ZDNet where she managed the regional editorial team and blogger network, and led the Asian editorial direction for the website. She has moderated high-level panel discussions and has been an invited speaker at digital/online media conferences. Eileen trained under the Journalism department at The University of Queensland, Australia. There, she earned a Bachelor of Arts (Honours) degree in Journalism and English, and wrote an honours thesis titled, "To Censor or Not: The Great Singapore Dilemma".Articles by Eileen
Singapore Retailers Not Meeting Consumer Demand for Integrated Shopping Experience
Singapore shoppers want the flexibility to choose between online and offline platforms when they buy goods and services, but most retailers are still not providing these options and, as such, are missing out on potential revenue. Because they can buy [...]
Weekly Focus APAC: Tencent Joins JV to Drive Grocery Retail Business in Chinese City
In this edition of Weekly Focus APAC: Tencent Joins JV to Drive Grocery Retail Business in Chinese City; SEA Centennial Online Shoppers Will Abandon Cart if Preferred Payment Option Unavailable; JD.com Unveils Blockchain Research Lab with Two Partners; and Grab [...]
AlibabaBankingBlockchainChinaCustomer ExperienceDataE-CommerceMobileOmnichannelPayment
Weekly Focus APAC: JD.com Launches Smart Logistics Lab & Parcel Delivery Service
In this edition of Weekly Focus APAC: JD.com Launches Smart Logistics Lab & Parcel Delivery Service; Lazada Singapore Customers Can Collect Purchases at 7-Eleven; and Nets Lets Businesses Collect Invoice Payment Electronically. JD.com Launches Smart Logistics Lab The Chinese e-commerce giant has [...]
Call Centres Play Crucial Role in Omnichannel Retail Service Delivery
Once seen as 'cost centres', customer call centres now play an important role in not only helping online retail brands improve customer experience, they also can help generate revenue for the business. With the resurgence of online commerce, call centres [...]
Weekly Focus APAC: Honestbee Unveils Singapore 'NewGen Retail' Store
This week, online marketplace Honestbee has opened up a dining-cum-grocery store in Singapore that is closely integrated with modern technologies to offer "a multi-sensory" shopping experience. Spanning 60,000 square feet, Habitat by Honestbee is touted as a "full supermarket, speciality [...]
Zalora Urges APAC Retail Marketers to Watch for Local Nuances
Retail marketers need to look out for local nuances across Asia-Pacific markets and tailor their campaigns accordingly to ensure they get the returns they want. Singapore-based online fashion retailer Zalora knows this only too well, as it too has to ensure [...]
Weekly Focus: Grab & Fave Look to Grow Platforms Through New Partnership
This week, Grab and Fave have formed a new partnership that aims to grow the companies' online platforms and services in Singapore and Malaysia. Under the alliance, daily deals site Fave would integrate GrabPay and GrabFood on its platform, enabling its [...]
Weekly Focus: JD.com Formally Unveils Thai Site with Joint Venture
This week, Chinese e-commerce giant JD.com has officially launched an e-commerce site in Thailand alongside local retail group, Central Group. The new addition is part of JD.com's efforts to expand its presence in Southeast Asia, where it currently operates an e-commerce [...]
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