Eileen Yu
APAC Editor
Eileen Yu is APAC editor for ExchangeWire where she covers the Southeast Asian and Australian markets, focusing on content related to programmatic, advertising and marketing technology. Based in Singapore, Eileen has more than 20 years of experience on several major technology publications including ZDNet and Computerworld Singapore. Her extensive background in the enterprise technology industry enables her to provide a unique perspective of the programmatic market, particularly as digital advertising in APAC becomes more reliant on technology and data. Prior to her current role as a freelance journalist, Eileen was senior editor at ZDNet where she managed the regional editorial team and blogger network, and led the Asian editorial direction for the website. She has moderated high-level panel discussions and has been an invited speaker at digital/online media conferences. Eileen trained under the Journalism department at The University of Queensland, Australia. There, she earned a Bachelor of Arts (Honours) degree in Journalism and English, and wrote an honours thesis titled, "To Censor or Not: The Great Singapore Dilemma".Articles by Eileen
APAC Retailers Should Pick Right Tools & Partners for E-Commerce Logistics
Digital platforms are empowering brands to widen their customer reach and sales channels, but they must tap the right tools and partners to ensure they have robust logistics support, says Joseph Ng (pictured below), CEO of Skyfy Technology, a Singapore-based [...]
Weekly Focus: Alibaba Begins One-Year Succession Plan as Jack Ma Preps Departure
This week, Alibaba Group has unveiled a one-year leadership succession plan as its executive chairman, Jack Ma, prepares to leave the company he co-founded and hand over the reins to current CEO Daniel Zhang. Ma, whose face and name have become [...]
Lazada Taps Data to Help Retailers Improve Shopping Experience
Lazada is banking on data to help retailers offer better a shopping experience on its e-commerce platforms and, hence, drive sales of their products. In this aspect, the Southeast Asian online marketplace already has been tapping the industry knowhow and [...]
AIAlibabaCustomer ExperienceDataE-CommerceMobilePersonalisation
Weekly Focus: JD.com Extends Shopping Platform to Hotel Rooms
This week, JD.com has teamed up with several hotels to showcase its technologies and marketplace products, enabling guests to purchase items they find in their rooms. Selected rooms at these partner hotels including Wanda, Sheraton, Beijing 5L, and Greenland, would be [...]
AdvertiserAIAlibabaChinaCustomer ExperienceDataE-CommerceIn-storePayment
Singapore Visual AI Firm Wants Retail Brands to See Past QR Codes
QR codes have emerged as a popular tool to facilitate mobile payments, but their potential goes beyond enabling transactions and should be tapped to help retailers build brand equity. In fact, the matrix barcode and other visual-recognition technology can provide [...]
Ad TechAdvertiserAIAudienceCustomer ExperienceDataIn-storeMobileOmnichannel
APAC Retailers Look at In-store Data to Understand Why Customers Aren't Buying
Retailers looking to understand why customers choose not to purchase certain products should analyse in-store data to identify potential association and tap analytics to complement their own experience. Consumers today have more options and means to get what they need, so [...]
Customer ExperienceDataE-CommerceIn-storeOmnichannelPersonalisation
Weekly Focus: JD.com Opens Up Blockchain Platform
This week, JD.com unveils a new blockchain platform that it says is aimed at helping companies access and develop their own applications on the technology to better secure their operations. The new platform allows businesses to create and modify smart [...]
Weekly Focus: JD.Com Opens Unmanned Store in Indonesia
This week, JD.com has brought its unmanned store concept to Indonesia, marking the first time it is unveiling the technology platform outside China. The Chinese e-commerce giant said the new JD.ID X-Mart tapped various technologies, including artificial intelligence (AI), RFID [...]
Create Unified Tech Platform to Make Data Visible: Q&A with Kevin Carl, Radisson Hotel Group
Perplexed by the lack of a single global view of its available space inventory, Radisson Hotel Group began drawing the blueprint for a fully integrated unified technology platform that it says will create "memorable experiences and personalised touches". Dubbed 'EMMA', the [...]
Customer ExperienceDataIn-storeLoyaltyOmnichannelPersonalisation
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