Eileen Yu

APAC Editor

Eileen Yu is APAC editor for ExchangeWire where she covers the Southeast Asian and Australian markets, focusing on content related to programmatic, advertising and marketing technology. Based in Singapore, Eileen has more than 20 years of experience on several major technology publications including ZDNet and Computerworld Singapore. Her extensive background in the enterprise technology industry enables her to provide a unique perspective of the programmatic market, particularly as digital advertising in APAC becomes more reliant on technology and data. Prior to her current role as a freelance journalist, Eileen was senior editor at ZDNet where she managed the regional editorial team and blogger network, and led the Asian editorial direction for the website. She has moderated high-level panel discussions and has been an invited speaker at digital/online media conferences. Eileen trained under the Journalism department at The University of Queensland, Australia. There, she earned a Bachelor of Arts (Honours) degree in Journalism and English, and wrote an honours thesis titled, "To Censor or Not: The Great Singapore Dilemma".

Articles by Eileen

• Weekly Focus: Alibaba Cainiao to Build HK Logistics Hub & JD.com Taps AI to 'Speed-Write' Product Info

  7 years ago News

  

  This week, Alibaba's logistics arm has announced plans to build a logistics hub in Hong Kong, setting aside USD$1.53bn (£1.14bn) for the new development, while JD.com has turned on an AI system to 'speed-write' product descriptions and shopping guides. To [...]

  AIAlibabaChinaDataE-CommerceMobilePayment

• Almost Half of ANZ Marketers See Traditional Paid Ads as Overrated; China to See Biggest Ad Spend Boost from World Cup

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost Half of ANZ Marketers See Traditional Paid Ads As Overrated; China to See Biggest Ad Spend [...]

  Ad TechAdvertiserAdvertisingAgencyAnalyticsAudienceAudioAustraliaChinaContentIndiaMedia SpendMobileOOHSingapore

• Recruitment Site Taps Traditional Ads to Better Connect with APAC Jobseekers

  7 years ago News

  

  Digital may be the rage, but job search engine Indeed still depends heavily on traditional platforms to build awareness and connect with jobseekers, including those in Asia-Pacific. Because job search would not be something people needed to think of every day, [...]

  AdvertiserAdvertisingAgencyAnalyticsAPACContentDataMeasurementMedia SpendTransparencyTV

• Mobile & Video Fuel AU Ad Spend; Sports PMP Opens Up in SEA Markets

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Mobile & Video Fuel AU Ad Spend; Sports PMP Opens Up in SEA Markets; IAS Acquisition Will [...]

  Ad TechAdvertiserAgencyAPACAustraliaDisplayMeasurementMedia SpendMobilePMPProgrammaticSingaporeSoutheast Asia

• Use Data to Personalise Video Ads for APAC Audiences: Q&A with Innovid

  7 years ago News

  

  Asia-Pacific is a diverse region with varying audiences, but advertisers can still push video content tailored to serve the different markets by tapping data such as weather, location, and time of day. Brands in the region increasingly are turning to [...]

  AdvertiserAdvertisingAnalyticsAPACCross-ChannelDataMeasurementTransparencyVideo

• Weekly Focus: Amazon Restricts AU Consumers to Local Site

  7 years ago News

  

  This week, online consumers in Australia learn that they soon will no longer be able to shop on Amazon.com's international sites – a result of the e-commerce giant's move to sidestep the country's new GST rule. From 01 July 2018, [...]

  AlibabaAmazonChinaDataE-CommercePayment

• AANA Forms Alliance with PwC's CMO Advisory; Forsman & Bodenfors Goes to Singapore

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AANA Forms Alliance with PwC's CMO Advisory; Forsman & Bodenfors Goes to Singapore; Majority of Australians Read [...]

  Ad TechAdvertiserAgencyAPACAudienceAustraliaChinaDigital MarketingSingapore

• Weekly Focus: Alibaba Makes Delivery Investment & Unveils Voice System That Lets Customers Correct Their Orders

  7 years ago News

  

  This week, Alibaba Group is back in the news with a string of announcements, including an investment in a Chinese express delivery company and the introduction of a voice-recognition retail system that lets customers correct their orders. The e-commerce giant [...]

  AIAlibabaChinaCustomer ExperienceE-Commerce

• Merchants Tap Payment Data for Insights on APAC Retail Habits: Q&A with Yang Wenhui, SEA GM, UnionPay International

  7 years ago News

  

  Each time someone swipes or taps their credit card to complete a transaction, data is being collected and analysed to help retailers tweak their services to better cater to consumers' spending habits. Singapore shoppers, for instance, spend more at supermarkets [...]

  ChinaCustomer ExperienceDataE-CommerceM-CommerceMobilePayment

• APAC Advertisers & Publishers Must Tweak Strategy for Mobile: Q&A with OpenX Co-Founder Jason Fairchild

  7 years ago News

  

  Marketers and publishers need to better arm themselves to tap opportunities from the growing adoption of mobile in Asia-Pacific, or risk being left behind. This means, amongst other things, ensuring support for various ad formats such as interstitials and rewarded [...]

  Ad FraudAd TechAds.txtAdvertiserAPACContentCross-DeviceJapanMobileProgrammaticPublisherTransparency