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Articles by Ciaran
Cookies or not, programmatic ad spending is expected to grow in Asia in 2024
In this exclusive byline, Wei Hsueh, Country Manager, Equativ Singapore, outlines why programmatic has taken flight in APAC, why ad spend will increase in 2024, and what this means for marketers. Programmatic advertising stands out as a vital digital asset within [...]
Addressable TVAPACATS SingaporeContextualCTVCurationProgrammaticSingapore
Bidstack Announces Virtual Stadium Partnership with StatusPRO's NFL PRO ERA and Washington Commanders
Bidstack Sports, the dedicated sports technology division of Bidstack Group PLC, today announced a partnership with StatusPRO, creators of NFL PRO ERA, and the Washington Commanders professional football team, to introduce a new cutting-edge technology that will for the first [...]
The Global Audience Data Landscape is About to Change Dramatically
In this exclusive byline, Kristina Prokop, co-founder of Eyeota, a Dun & Bradstreet company, breaks down how shifting privacy regulations will impact the existing global audience data landscape and what key factors marketers can assess now to forge sustainable partnerships [...]
Why the Future of Ad Measurement Will be Attention-First
In this exclusive byline ahead of ATS Madrid 2023, Carlos Risco, senior client success manager, Lumen, discusses how attention is shaping the future of ad measurement. We live in a world where there are distractions and entertainment everywhere. As soon as you [...]
Harnessing the Potential of Video: Q&A with Marc Thomas, EX.CO
In this exclusive interview ahead of ATS Madrid 2023, Marc Thomas, general manager EMEA at EX.CO discusses how ad tech's shift towards privacy centricity is impacting programmatic, the resurgence of context and integration of AI, and how marketers can utilise [...]
Why Modern Marketers Should Embrace Connected TV in 2023
In association with StackAdapt In this exclusive byline ahead of ATS Madrid 2023, Andrew Rose, VP sales, EMEA, at StackAdapt, outlines why marketers should be exploring CTV. Connected TV (CTV) refers to a device that connects to or is embedded in a [...]
How Will Web3 Change Advertising?
With the advent of new technologies and enhanced user experience, users have become more connected than ever before. Georges Tertois of Eidgensi looks at how Web3 can enhance this shift even further, and what it will offer to advertisers. Nowadays, virtually [...]
Channel Factory signals EMEA investment with two key agency and brand hires
Channel Factory, the global brand suitability platform for YouTube, today announced two key hires within its EMEA leadership team to support its commercial strategy and increased investment in the region. Igor Treutiger has been announced as partnerships and trading director, EMEA. [...]
How to Foster a Culture of Sustainable Advertising
In this feature, Benjamin Davy, sustainability director at Teads, discusses what the digital advertising industry needs to do to assess and reduce its impact on the environment. In the global marketing industry, the rising challenge of sustainability translates into an increasing [...]
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