ExchangeWire

Articles by Ciaran

• A Future Without Programmatic Open Auctions?

  2 years ago News

  

  Is a sea-change coming for the world of publishing and programmatic? Alexander Lund thinks so. Here he outlines his vision for how a new path can be forged. The tides are once again changing in the ad tech industry, and we [...]

  Ad NetworkAd SpendAd TechAddressabilityProgrammaticPublisher

• The Demise of the Cookie isn’t the End of Identity-Driven Media: Richard Lloyd, GroupM UK

  5 years ago News

  

  Richard Lloyd, Chief Data Officer of GroupM UK, writes exclusively for ExchangeWire about how identity will survive the impending termination of the third-party cookie. It’s hardly new news that a combination of browser restrictions and data privacy regulations have sealed the [...]

  AdvertisingDataIdentityRegulationTargeting

• Intention and Precision to Reach Audiences: Q&A With Jed Hartman, Channel Factory

  5 years ago News

  

  Chief commercial & strategy officer at Channel Factory, Jed Hartman (pictured below), speaks exclusively to ExchangeWire about GroupM's recent Consumer Trust in Digital Marketing survey, emerging ad platforms, and advertising in the age of Corona. GroupM’s survey found that most consumers [...]

  Ad BlockingCustomer ExperienceDigital MarketingTargetingVideo

• Chemistry with Kindness: How Virtual Pitches Could Fix Pitching

  5 years ago News

  

  CEO of Brand Champions, Fiona Wylie (pictured below) writes exclusively for ExchangeWire about how virtual pitching could provide a viable solution for marketers and advertisers in a corona-addled world. Pitches never have been perfect. In 2018, research found that 61% of [...]

  AdvertisingAgencyVideo