Gabriela Stripoli

LATAM Editor

Gabriela is the LATAM editor for ExchangeWire and the executive editor of ExchangeWire.com.br.   Gabriela started her career in digital media at agencies in Brazil, designing content for media OOH for corporate environments in Sao Paulo, Brazil.   She has been writing about tech since 2011, when she started covering IT for specialized Brazilian B2B websites and magazines, such as InformationWeek Brasil.   She has a degree in journalism and is currently studying a Masters in Digital Asset and Media Management at King's College London along with her role as LATAM Editor at ExchangeWire.  

Articles by Gabriela

• Omnicom Launches Adylic Unit in Latam; Seedtag Debuts in Brazil

  7 years ago News

  

  In this week’s LATAM Roundup: Omnicom Media Group launches Adylic in Brazil, after two years of operations in London, to assist advertisers to optimise their programmatic campaigns; in-image ad tech Seedtag debuts in Brazil, the second Latin American market, after [...]

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• LATAM Leads Digital Ad Revenues; Teads Grows Brazilian Reach to 1.2bn People/Month

  7 years ago News

  

  In this week’s LATAM Roundup: Latin America leads digital advertising revenue growth, according to the latest Magna Report, even though Peru is one of the few markets with negative growth; Teads increases reach in Brazil, providing 91% of the population [...]

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• Brazilian Black Friday Below Expectations; In Loco Launches Programmatic Platform for OOH Media

  7 years ago News

  

  This week’s LATAM Roundup brings the disappointing numbers of the Brazilian Black Friday, which even though had an increase on sales, ended below market expectations; In Loco Media launches programmatic platform for OOH media trading; DynAdmic finishes 2017 with double-digit [...]

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• Audio.ad Introduces DSP; LATAM Advertisers Willing to Pay More for Brand Safety

  7 years ago News

  

  In this week's LATAM Roundup: Audio.ad launches its DSP in Latin America and in the hispanic market in the United States, including deals with more than 500 publishers worldwide; More than half of Latin American advertisers are willing to pay up [...]

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• High Expectations for E-commerce During Black Friday in Brazil; Tassinari Leaves Criteo & Joins Taboola

  7 years ago News

  

  This week’s LATAM roundup: Brazilian e-commerce expects growth during this year’s Black Friday; Walter Longo leaves Grupo Abril, Tassinari leaves Criteo to join Taboola; and digital media purchases surpass social media campaign management among Brazilian agencies.

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• LATAM Digital Ad Market to Reach USD$41bn in 2021; Globo Group Closes DMP Deal with Salesforce

  7 years ago News

  

  In this week’s LATAM Roundup: Digital advertising is expected to reach USD$41bn (£31bn) in 2021, according to eMarketer’s Global Media Intelligence Report, with Brazil, Argentina, and Mexico being the top three markets; Globo Publishing Group closes deal with Salesforce DMP [...]

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• TuneIn Closes Exclusive Deal with Audio.ad in LATAM; IAB Brazil Presents New President for 2018

  7 years ago News

  

  In this week’s LATAM Roundup: TuneIn chooses Audio.ad to boost their revenues in Latin America and Puerto Rico, with an exclusive representation deal for audio and banner inventory; IAB Brazil introduces its team for 2018, led by Ana Moisés, LinkedIn; and [...]

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• LATAM Is the Fastest Growing E-commerce Market; DynAdmic Launches Academy in Brazil

  7 years ago News

  

  In this week’s LATAM Roundup: The e-commerce market is expected to grow by 11% in the next five years, and Latin America is leading on speed, according to Worldpay’s latest report, reaching USD$118bn (£89.8bn) in 2021; DynAdmic launched its DynAdmic [...]

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• OOH: Fastest Growing Media Platform in Brazil This Year; Adsmovil Joins IAB to Promote Ads.txt in LATAM

  7 years ago News

  

  In this week's LATAM round up: OOH represented 2.8% of ad spend in Brazil in the first six months of the year and is the fastest growing media platform in the country, according to Kantar Ibope Media; Adsmovil joins IAB to support [...]

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• Video Ads Represent 20% of Digital Investments in Brazil; DynAdmic Presents 5 New Formats

  7 years ago News

  

  In this week’s LATAM Roundup: Latest IAB Brazil report reveals that 20% of digital investments in the country go to video, even though almost half of the market relies on search and price comparison platforms; DynAdmic launches five new video [...]

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