Gabriela Stripoli
LATAM Editor
Gabriela is the LATAM editor for ExchangeWire and the executive editor of ExchangeWire.com.br. Gabriela started her career in digital media at agencies in Brazil, designing content for media OOH for corporate environments in Sao Paulo, Brazil. She has been writing about tech since 2011, when she started covering IT for specialized Brazilian B2B websites and magazines, such as InformationWeek Brasil. She has a degree in journalism and is currently studying a Masters in Digital Asset and Media Management at King's College London along with her role as LATAM Editor at ExchangeWire.Articles by Gabriela
Hand Expands to Americas; Nielsen & Gfk to Launch Cross-media Measurement Platform in Brazil
This week’s LATAM Roundup brings you details of Hands Mobile Advertising expansion into other countries beyond Brazil in the Americas; Nielsen and Gfk announce partnership in Brazil to launch a measurement platform in the country; and more numbers about Brazilian [...]
Brazil’s Digital Ad Market to Grow by 12%; Isobar Debuts in Mexico
Latest news of Latin America: the numbers of the Brazil market, expected to grow by 12% in 2016; Dentsu Aegis' acquisition in Mexico that brings Isobar to the country; JWT's new leadership for the Americas, coming from LATAM, to be [...]
Cadreon’s View on Brazilian Ad Tech Market; MediaMath & DynAdmic Close Partnership in Brazil
This week’s Latin American RoundUp brings details of an interview with Walter Motta Junior, co-director, Cadreon Brazil, in which he analyses the local ad tech scenario. He emphasises that even though players have evolved to preferred and private deals, there are still [...]
RTB House Launches LATAM Operations; WPP Acquires Another Brazilian Ad Agency
In this week's LATAM Roundup: RTB House launches its Latin American operations and the first local office, in Sao Paulo, Brazil; another acquisition for WPP Group in Brazil – and according to specialists, more acquisitions to come, in general, with [...]
OLX Offers Inventory Programmatically; New Data About Media Habits in Brazil
This week’s LATAM RoundUp brings the following stories: Latin American online retailer OLX announces new media formats — allowing customised campaigns to be sold via programmatic; Kantar Ibope Media’s recent data of media consumption in Brazil; and the retailers in [...]
Brazilians Adoption of AdBlockers; GDB to Expand to Latin America
This week’s LATAM RoundUp brings the news that 64% of internet users in Brazil have adopted ad blockers; Global Data Bank (GDB) reveals its revenue goals for 2016 in Brazil; and the Brazilian government announced the second stage of public [...]
Brazil Debates New Ad Tech Regulation; Chile’s 4G More Than Doubles
This week’s LATAM RoundUp brings the story of a local investigation of online crime in Brazil, which could generate a new regulation for ad tech as it seeks to punish companies involved in ad trading in illegal webpages; mobile numbers [...]
Popular Tradertalks
Latest Posts
-
CMA Publishes Provisional Findings Against Apple; Alibaba Merges E-Commerce Operations; AUS Introduces Social Media Ban Bill for Under 16s -
The Stack: The Latest on Google vs DOJ; Walmart and Disney Share Positive Q3 Results -
"Retail Media Has So Much Untapped Potential": Q&A with Pentaleap -
Google vs DoJ: What's the Impact of the Proposed Action? -
Walmart’s Ad Business Sees 28% Growth; Apple Starts Selling News Ads; X Partners with PubMatic
Follow ExchangeWire