Gabriela Stripoli

LATAM Editor

Gabriela is the LATAM editor for ExchangeWire and the executive editor of ExchangeWire.com.br.   Gabriela started her career in digital media at agencies in Brazil, designing content for media OOH for corporate environments in Sao Paulo, Brazil.   She has been writing about tech since 2011, when she started covering IT for specialized Brazilian B2B websites and magazines, such as InformationWeek Brasil.   She has a degree in journalism and is currently studying a Masters in Digital Asset and Media Management at King's College London along with her role as LATAM Editor at ExchangeWire.  

Articles by Gabriela

• Dentsu Aegis Network Acquires Navegg DMP; Ecommerce to Increase 18% in Brazil

  9 years ago News

  

  This week’s in Latin American RoundUp: first acquisition of the programmatic market in 2016 was already announced — Dentsu Aegis takes control of Navegg DMP; Ecommerce in Brazil released the forecast of growth this year; and, finally, J. Walter Thompson [...]

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• Brazil’s Ecommerce Grows By 26% on Christmas; Local Authorities Concerned About Fraud 

  9 years ago News

  

  In the first Monday of 2016, we bring the LATAM Roundup to you with an overview of the digital sales in Brazil during Christmas; fraud and piracy’s impact in the local market; and a recap of programmatic media’s numbers in [...]

  Ad FraudLATAM

• What Do Ad Techs Expect For 2016 in Brazil and Latin America?

  9 years ago News

  

  In 2015’s last LATAM RoundUp we bring what some of the leaders of the ad tech scenario in Brazil and Latin America are expecting next year. We heard them about their main achievements in 2015 and what they forecast as the [...]

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• 10% of Brazilians Have Ad Blockers; WhatsApp Banned in Brazil for 12 Hours

  9 years ago News

  

  Weekly Latin American RoundUp brings the following stories: IVC audits Ad Blocker's situation in the country and finds out that, for some publishers, 30% of their audience do not view ad campaigns; Brazilian Court bans WhatsApp for not complying with local investigation [...]

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• Teads & MediaMath together in LATAM; Digital is only 11% of Brazilian agencies' revenue

  9 years ago News

  

  The weekly LATAM RoundUp brings the following stories: Teads and MediaMath announce a partnership in video focusing on Latin America; Brazilian ad agencies have 11% of their revenue coming from digital campaigns; the alliance formed by Zoomin.TV with the Brazilian [...]

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• Google Partners With Abril to Offer Programmatic Deals; MediaMath & Predicta Team in Brazil

  9 years ago News

  

  This week’s Latin American roundup brings news about one of the biggest print media publishers in Brazil, Abril Group, who has recently partnered with Google to boost programmatic model in their titles’ websites; MediaMath and Predicta’s deal to combine their [...]

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• Adsmovil's Programmatic Revenue Reaches 8%; Brazilian Black Friday Grows by 17.3% in 2015

  9 years ago News

  

  In this week’s Latin American RoundUp: Adsmovil reveals its numbers of programmatic media in the region; Numbers of Black Friday in Brazil, a commercial date imported from the United States that has been heating the local online market; two new [...]

  Digital MarketingLATAM

• Omnicom Sets a Deal to Buy Grupo ABC in Brazil; Digital Ad Market’s Growth Beyond Brazil & Mexico

  9 years ago News

  

  This week in the LATAM Roundup: rumours about the latest Omnicom buyout; Grupo ABC for BRL$1bn (£177 million); Data about small digital ad markets in the region; Global Data Bank debuts in Brazil promising a data platform that can cost [...]

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• Digital Advertising Expected to Grow by 16% in Brazil; Twitter Aims to Double Brazilian Revenues

  9 years ago News

  

  This week, the LATAM RoundUp brings the story of digital investments in Latin America, highlighting the fast growing Brazilian market; Instagram and Twitter emphasise the importance of Brazil in their revenues; and a local event that brought traditional print media [...]

  FacebookLATAMSocial Media

• Latin America Leads Mobile Ad Growth; VOD Surpasses TV in Brazil

  9 years ago News

  

  In this week’s LATAM Roundup: Brazil, Mexico, and Argentina are in the global list of highest mobile traffic; survey shows 82% of Brazilian audience for video on demand, more than traditional TV’s audience; and it's still about TV in Brazil, [...]

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