Gabriela Stripoli

LATAM Editor

Gabriela is the LATAM editor for ExchangeWire and the executive editor of ExchangeWire.com.br.   Gabriela started her career in digital media at agencies in Brazil, designing content for media OOH for corporate environments in Sao Paulo, Brazil.   She has been writing about tech since 2011, when she started covering IT for specialized Brazilian B2B websites and magazines, such as InformationWeek Brasil.   She has a degree in journalism and is currently studying a Masters in Digital Asset and Media Management at King's College London along with her role as LATAM Editor at ExchangeWire.  

Articles by Gabriela

• FTPI Digital Buys Boo-box; Brazilian Audience Want to Choose How Their Data is Used

  9 years ago News

  

  This week’s roundup brings the local acquisition of ad network boo-box by FTPI digital, which trades viral and blogs in Brazil; a recent survey by Deloitte showing that the Brazilian audience has concerns about sharing data with companies; and a [...]

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• VOD Revenue to Reach USD$1.8b in LATAM; Brazil Ecommerce Expects Strong Black Friday

  9 years ago News

  

  This week’s LATAM RoundUp brings the high expectations of local online retailers about Black Friday — which includes the creation of a specific segment by Navegg DMP; VOD market data in a growth moment in LATAM; and data about Brazilian [...]

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• Data Protection Law Advances in Brazil; Dentsu Acquires Pontomobi

  9 years ago News

  

  This week’s LATAM RoundUp brings these stories: a Brazilian data protection law is approved in the first stage of voting and can change the way online companies operate in the country; e.Bricks, mobile advertising company that is part of RBS [...]

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• Brazilian Congressman Fights Programmatic Trading; IAB Brazil Wants to Learn With the British

  9 years ago News

  

  In this week’s LATAM RoundUp brings a strong statement by Sandro Alex, congressman in Brazil, who claims that programmatic media supports cybercrime; the Brazilian delegates' visit to London aiming to learn with the British digital market; Tremor Video launches operations [...]

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• Brazil Leads Social Media in LATAM; Nielsen to Offer Age & Gender Segmentation

  9 years ago News

  

  This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science that will allow new viewability metrics about age and gender; the launch of the first Latin American publisher co-op, social [...]

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• Numbers of Programmatic Display in Brazil; Regulators Look Closer at Automation

  9 years ago News

  

  This week, we bring the following LATAM Roundup stories: numbers of the display inventory in Brazil compiled by Publya; CENP, Brazilian regulator of media trading, recommends companies to invest in ad tech — as long as they follow the rules, [...]

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• WPP Group Acquires Brazilian Programmatic Agency; 'Class C' Avoiding Mobile Broadband

  9 years ago News

  

  This week’s LATAM RoundUp brings the latest information of the WPP Group buyout in Brazil with the acquisition of Jüssi; Class C mobile broadband data; Buscapé’s new CEO; and the exclusive piece by Edmardo Galli, general manager LATAM, IgnitionOne, about [...]

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• Navegg Debuts in Europe; Instagram Sells Inventory in Brazil

  9 years ago News

  

  This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes pilot project to sell its inventory in Brazil; IAB Brazil launches training course on programmatic media.

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• Ve Interactive Aims to Double Operations in Brazil; Mobile and HTML5 Are Priority in LATAM

  9 years ago News

  

  In this week’s LATAM RoundUp: Ve Interactive reveals numbers and plans for their operations in Brazil, with 15 new hires this year; Boo-box adapts to HTML5 and this change is IAB Brasil’s focus this month; and an opinion piece by [...]

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• Philips Start Selling Smart TV Inventory; DynAdmic Launches Social Media in Pre-roll Campaigns

  9 years ago News

  

  This week, the LATAM Roundup brings news about programmatic video — Philips launches Smart TV inventory trading in Brazil and DynAdmic rolls out their social media integration in pre-roll video campaigns. Moreover, in Edvaldo Acir, general manager, Rocket Fuel, analyses [...]

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