Gabriela Stripoli
LATAM Editor
Gabriela is the LATAM editor for ExchangeWire and the executive editor of ExchangeWire.com.br. Gabriela started her career in digital media at agencies in Brazil, designing content for media OOH for corporate environments in Sao Paulo, Brazil. She has been writing about tech since 2011, when she started covering IT for specialized Brazilian B2B websites and magazines, such as InformationWeek Brasil. She has a degree in journalism and is currently studying a Masters in Digital Asset and Media Management at King's College London along with her role as LATAM Editor at ExchangeWire.Articles by Gabriela
Biggest Media Company in Brazil Starts Programmatic Trading; Publicis Group Gets Another Contract For the Digital Branch
In this week’s LATAM RoundUp we cover the launch of ProG, Globo.com’s private marketplace; AG2 Nurun, digital native agency, Publicis Group, tells about their newest client; and Edmardo Galli, IgnitionOne, LATAM, talks about how the digital market behaves in Brazil, [...]
LinkedIn Launches Influencers in Brazil; Terra Networks Focuses in Programmatic
This week’s LATAM RoundUp brings news about LinkedIn and its first non-English Influencers program; a case study in which data boosted revenues by 500%; massive job cuts at Terra Networks, that now focuses in programmatic and content curation; and more.
Xtech Partners for SMBs Commerce Offer; MediaMath Celebrates One Year of Brazilian Operations
In this week’s LATAM roundup: a partnership aims to bring marketing automation for small and medium e-commerce business in Brazil; MediaMath celebrates one year in Sao Paulo with solid results and the second biggest inventory worldwide; and the profile of video [...]
Melt DSP Announces Another Partnership; Programmatic Represents Half of Display Market
This week's Roundup brings news about another partnership that Melt DSP announced in Brazil; a debate about the legal perspective of programmatic buying in the same country, which is known for its unique approach and rules for the advertising industry; [...]
Programmatic enhances social project; Apontador’s new CEO
This week's LATAM RoundUp brings an interesting campaign using data for a non-profit organisation, a sector in which optimising budgets is essential; the new CEO for Apontador, a Brazilian search portal that will focus on mobile; and a piece that [...]
LATAM Presence Still Small at Cannes Lions; Undertone Acquires Sparkflow
ExchangeWire Research’s weekly roundup in Latin America brings an overview of Latam ad tech leaders in Cannes; Sparkflow’s acquisition by Undertone; and a case study using data for high-end hotels in the region.
A New PrimeTime in Social Media; Record in US Ad Revenue; MediaMath Searches a Marketing Director in LATAM
In this week’s ExchangeWire Weekly LATAM Roundup: two reports about social media usage shows when is the best time the audiences are online and the corporate usage of Twitter, Facebook and Instagram; MediaMath's open job position for leading marketing in [...]
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