Gabriela Stripoli

LATAM Editor

Gabriela is the LATAM editor for ExchangeWire and the executive editor of ExchangeWire.com.br.   Gabriela started her career in digital media at agencies in Brazil, designing content for media OOH for corporate environments in Sao Paulo, Brazil.   She has been writing about tech since 2011, when she started covering IT for specialized Brazilian B2B websites and magazines, such as InformationWeek Brasil.   She has a degree in journalism and is currently studying a Masters in Digital Asset and Media Management at King's College London along with her role as LATAM Editor at ExchangeWire.  

Articles by Gabriela

• Adsmovil & AdColony to Work Programmatic Mobile Video in LATAM; Brazilian Digital Video Ad Tax Postponed

  7 years ago News

  

  In this week’s Latin American Roundup: Adsmovil announced a partnership with the video ad company AdColony which will bring its Instant-Play solution, focused on high-definition programmatic video campaigns, to Latin America; Brazilian taxation for digital video campaigns is postponed to June [...]

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• RedeTV! & Cadreon Launch Programmatic TV Ads in Brazil; IgnitionOne Debuts in Colombia, Argentina & Ecuador

  7 years ago News

  

  In this week's LATAM round up: the Brazilian broadcaster RedeTV! and Cadreon automated TV advertising starting with a Unilever campaign; IgnitionOne debuts in Colombia, Argentina, and Ecuador less than a year of opening new offices in Mexico, investing in their expansion in [...]

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• Facebook Expands Audience Network in Brazil; Social Media Gets 27% of Digital Investments in Argentina

  7 years ago News

  

  In this week's Latin American Roundup: Facebook expands Audience Network in Brazil, allowing Instant Articles integration and aiming publishers to use the solution to monetise their inventories within the social media platform; Social media gets 27% of digital investments in [...]

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• Globo & Google's Deal for Video On-Demand Platform; Vagalume Launches Digital Ads Ops

  7 years ago News

  

  This week’s LATAM Round Up brings three stories: Globo's video on demand platform, Globo Play, will accept new subscribers straight from Google Play and Android TV in the companies latest deal; Vagalume launches department entirely focused on attending musical industry [...]

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• 1/3 of Mexican Internet Users Interact with Ads; ROIx Presents Programmatic Audio Platform

  7 years ago News

  

  In this week’s LATAM Roundup: One third of Mexican internet users interact with online advertising campaigns, according to the most recent study by the Internet Association of Mexico; ROIx presents their programmatic audio platform in Brazil, built with 178 different [...]

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• LATAM to Reach 2.5bn Mobile Devices by 2025; Mexican Digital Ad Market Grows by 28%

  7 years ago News

  

  In this week's LATAM Roundup: a recent study forecasts 2.5 billion connected mobile devices in Latin America by 2025, in a market that is expected to reach £278bn in revenues; digital advertising grows by 28% in Mexico, where programmatic media already [...]

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• Adsmovil Doubles Revenues in Brazil; Brazilian E-commerce Grows by 7.5% Despite Crisis

  7 years ago News

  

  In this week's LATAM Roundup: Colombian mobile ad tech company Adsmovil consolidates international operations in Latin America, doubling business in their biggest market, Brazil; Despite economic crisis, e-commerce in Brazil grew by 7.5% in the first six months of 2017, compared to [...]

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• Programmatic Grows by 71% in Ecuador; El Tiempo Colombia Reaches US Market with Ad Tech

  7 years ago News

  

  This week’s LATAM Roundup brings the following stories: Even though Latin America represents only 3% of the entire programmatic market, it has the highest growth rates, which include Ecuador’s (71.5%); El Tiempo Colombia increases programmatic investments, now accountable for roughly 15% [...]

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• Clear Channel & In Loco Media Close OOH Deal; Cazamba Expands to LATAM Countries

  7 years ago News

  

  This week's Latin American Roundup brings the following stories: Clear Channel and mobile ad company In Loco Media close a deal to integrate their solutions in out-of-home campaigns in Brazil; Cazamba expands operations in Latin America with offices in Miami, [...]

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• Natura Grows Online Sales by 150% with Programmatic; Havas Mexico Presents OOH Solution

  7 years ago News

  

  This week’s Latin American Roundup brings the following stories: the Brazilian cosmetics brand Natura has increased their online sales by 150% after doubling their investment in digital media, including programmatic solutions; Havas Mexico introduces out-of-home solution using data analytics and [...]

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