Gabriela Stripoli

LATAM Editor

Gabriela is the LATAM editor for ExchangeWire and the executive editor of ExchangeWire.com.br.   Gabriela started her career in digital media at agencies in Brazil, designing content for media OOH for corporate environments in Sao Paulo, Brazil.   She has been writing about tech since 2011, when she started covering IT for specialized Brazilian B2B websites and magazines, such as InformationWeek Brasil.   She has a degree in journalism and is currently studying a Masters in Digital Asset and Media Management at King's College London along with her role as LATAM Editor at ExchangeWire.  

Articles by Gabriela

• Hands Debuts in Latam & Europe; Brazilian Internet Users Prefer Photo Ads

  7 years ago News

  

  In this week's LATAM Roundup: Brazilian ad tech Hands debuts in other Latin American countries and Europe, led by their new Miami offices, expecting to represent 10% of global revenue by the end of the year; Despite brands investment in [...]

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• ROIx Expects to Grow by 20% Expanding in Brazil; IAB Brazil Launches Guide Against Fraud

  7 years ago News

  

  This week's LATAM Roundup brings the following stories: the Brazilian video ad tech ROIx expands their commercial team to different regions in the country, expecting to grow by 20%; IAB Brazil launches a local guide with best practices against fraud; and Teads reaches [...]

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• Telefonica Acquires Terra Networks; Digital Ad Revenues Grow by 13% in Peru

  7 years ago News

  

  In this week’s LATAM Roundup: after announcing the end of its operations in seven countries, Terra Networks announced the selling of their remaining services by Telefonica Brazil for £250m; a recent study presented by IAB Peru revealed that the digital [...]

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• Terra Networks Terminates Business in LATAM; Criteo Launches Direct Bidder in Brazil

  7 years ago News

  

  In this week's LATAM Roundup: Terra Networks terminates business in seven countries in Latin America, keeping only Brazilian operations and closing offices in Miami; Criteo launches Direct Bidder in Brazil, looking to take advantage of the consolidation of the supply-side market in [...]

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• Publishers in Brazil Negotiate with CBA; Brazilian Chatbot Wins Facebook Award

  7 years ago News

  

  In this week's LATAM Roundup: IAB Brazil's Publishers Committee met with the Coalition For Better Ads (CBA) and decided to work on a focus group to consider which recommendations will be enforced in the local market; Chatbot developed by J. Walther [...]

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• AtresMedia Acquires Smartclip & Debuts in LATAM; IAB Brazil Invests in Government Relations

  7 years ago News

  

  In this week's LATAM Roundup: AtresMedia acquires Smartclip and debuts in Latin America with 164 million unique viewers in the region, team remains under the leadership of Riza Soares; IAB Brazil invests in government relations with a Law Committee in the country's capital, [...]

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• Media & Entertainment to Grow Digital Ad Spend by 11.9% in Brazil; Mexican Digital Ad Market Reaches £1bn

  7 years ago News

  

  In this week's LATAM Roundup: While the Mexican digital ad market is growing steadily and expected to reach £1bn, Brazilian Media & Entertainment sector in Brazil is growing, but slower due to the uncertainties of the local political and economic scenario; [...]

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• Brazilian Video Ads Get Regulation Fee; 10% of WhatsApp Users Are in Brazil

  7 years ago News

  

  In this week's LATAM Roundup, the following stories: a new regulation published in Brazil established that video advertising campaigns should be registered in the local Association and pay the Condecine fee, the same way TV and cinema ads are charged; [...]

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• Positivo Builds Native Ads in Smartphones; Brazilian Prime Time for Digital Ads

  7 years ago News

  

  In this week’s Latam RoundUp: Positivo Technologies signed a deal with Hands and will include their own native ad platform built in their devices, focused on Brazilian middle-class targeting; RTB House reveals the Brazilian prime time for digital ads: Tuesdays and Thursdays; and, [...]

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• Introducing IAB Argentina's New President; DynAdmic & Navegg Announce Deal in Brazil

  8 years ago News

  

  This week's LATAM Roundup introduces Gervasio Marques Peña, IAB Argentina's new president, who aims to consolidate the internet as a mass media environment locally and promote best practices in the Argentinian ad market; DMP Navegg and video company DynAdmic announce segmentation [...]

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