Gabriela Stripoli

LATAM Editor

Gabriela is the LATAM editor for ExchangeWire and the executive editor of ExchangeWire.com.br.   Gabriela started her career in digital media at agencies in Brazil, designing content for media OOH for corporate environments in Sao Paulo, Brazil.   She has been writing about tech since 2011, when she started covering IT for specialized Brazilian B2B websites and magazines, such as InformationWeek Brasil.   She has a degree in journalism and is currently studying a Masters in Digital Asset and Media Management at King's College London along with her role as LATAM Editor at ExchangeWire.  

Articles by Gabriela

• ABC Group & DDB Bring Track Agency to Brazil; MediaMath Close Deal with Global Data Bank

  8 years ago News

  

  In this week's LATAM Roundup, we have the following stories: ABC Group and DDB Latina announce the start of Track ad agency in Brazil; MediaMath and Global Data Bank announce a deal on data onboarding in the country, which promises [...]

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• Third of Digital Media Investments Goes to Mobile in LATAM; Criteo Launch Sponsored Products in Brazil

  8 years ago News

  

  In this week's roundup: Logan's latest report shows that 32% of digital investments in Latin America are directed to mobile, and with full screen banners and pre roll at the top of the list of most used formats; Criteo launch [...]

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• Teads Closes inRead Deal with Estado; Pragma Resells Hathway Solutions in LATAM

  8 years ago News

  

  In this week's LATAM Roundup: Teads closes deal for inRead video ads with Brazilian publisher Grupo Estado, and claims an increase by 45% in their inventory in 2017; Pragma closes deal to resell Hathway solutions in Latin America, focusing on [...]

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• RPA Media Place Suggests Brands in LATAM Are Banning YouTube Ads; Loyalty Companies Losing Opportunities in Brazil

  8 years ago News

  

  In this weeks’ LATAM Roundup: Alejandro Alvarez, CEO, RPA Media Place, talks publicly about Nestlé's decision to ban YouTube ads in their digital campaigns in Argentina, suggesting more local brands are doing the same; Accenture's latest report claims that loyalty companies in [...]

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• IAB Brazil Warn Industry About Brand Safety; Big Brands Expect Programmatic to Grow by 30%

  8 years ago News

  

  This week's LATAM Roundup brings the following stories: IAB Brazil's manifesto about brand safety asks the industry to talk more about context for digital ad campaigns; Leaders of big multinationals in Brazil expect programmatic to grow between 20% and 30%; [...]

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• 12 Brazilian Publishers Launch Digital Premium Alliance; Argentina & Venezuela Bring Digital Conversions Down in LATAM

  8 years ago News

  

  This week’s LATAM Roundup brings the announcement of the publisher alliance Digital Premium, which puts together the digital inventories of 12 traditional Brazilian print newspapers through Google's DoubleClick; A recent report by Zenith Australia shows a decline in digital conversions in [...]

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• Digital Soon to Be a Third of Brazilian Ad Market; Él Gráfico Joins RPA Media Place

  8 years ago News

  

  This week’s Latin American RoundUp brings the following stories: latest IAB Brazil report shows that the Digital Ad Market surpassed all forecasts in 2016, reaching 26% year-on-year growth and is now expected to represent a third of the overall ad market [...]

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• Brazilian Agencies Ask for More Transparency; DT+Seekr Aims in Latin America

  8 years ago News

  

  In this week's LATAM Roundup: Brazilian agencies are asking for more transparency from the digital industry, especially Havas' decision not to use Google's tools for ads; Direct Talk and Seekr now are DT+Seekr in Brazil, and with new funding will expand customer [...]

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• 60% of Argentinian Digital Agencies Expect Growth in 2017; Ogilvy Brazil Have a New President

  8 years ago News

  

  In this week's LATAM roundup, three stories: more than half of Argentinian digital agencies are optimistic about their financial results this year, according to a local survey by Interact; Ogilvy Brazil appoint Fernando Musa as their new president, after 20 [...]

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• Adsmovil & Sizmek Close Deal Against Fraud; Tradelab Push Fraud Conversation in Latam

  8 years ago News

  

  In this week's Latin American RoundUp: combating fraud is why Adsmovil and Sizmek have joined efforts to integrate their tools, focusing on Latin America and hispanic mobile traffic; four months after Tradelab's debut in Brazil, Essio Fiordi, managing director, speaks [...]

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