Gabriela Stripoli

LATAM Editor

Gabriela is the LATAM editor for ExchangeWire and the executive editor of ExchangeWire.com.br.   Gabriela started her career in digital media at agencies in Brazil, designing content for media OOH for corporate environments in Sao Paulo, Brazil.   She has been writing about tech since 2011, when she started covering IT for specialized Brazilian B2B websites and magazines, such as InformationWeek Brasil.   She has a degree in journalism and is currently studying a Masters in Digital Asset and Media Management at King's College London along with her role as LATAM Editor at ExchangeWire.  

Articles by Gabriela

• LATAM Ad Market to Reach £34bn; Brazil Has a Quarter of Top100 YouTube Channels

  8 years ago News

  

  The last LATAM RoundUp of the year brings the following news: LATAM ad market is expected to reach £34.24bn in 2016, according to eMarketer; Brazil has 24 YouTube channels on the list of the top 100 profiles with the biggest [...]

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• RPA Takes Publishers Co-Op to Uruguay; Zoomin.TV & Rubicon Announce Integration

  8 years ago News

  

  LATAM's Roundup this week brings the following stories: RPA closes a deal with Uruguayan media companies, bringing the publisher co-op to the country and putting international expansion in the pipeline; Zoomin.TV and Rubicon Project join forces in an integration for [...]

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• S4M Closes Offices in Brazil; Mobile Reaches 13% of Digital Travel Sales

  8 years ago News

  

  In this week's LATAM RoundUp: French S4M steps back of Brazil, transferring their local operations to Miami and dismissing the team members in Sao Paulo; Mobile already represents 13% of the digital travel market in Brazil, according to Criteo's Travel Flash Report; [...]

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• Predicta to Launch Marketplace for Newspapers; Black Friday's Results in Brazil Below Expectations

  8 years ago News

  

  In this week’s Roundup: The National Newspapers Association in Brazil reaches out to Predicta to build a marketplace in order to better trade ads for print and online traditional media in the country; Black Friday in Brazil has a 17% increase [...]

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• Black Friday Expected to Have Reached £470m in Sales in Brazil; Abril Group Acquire Stake in Guiato

  8 years ago News

  

  In this week’s LATAM Roundup: Black Friday is growing to be the most important date for e-commerce in Brazil, expected to reach £468m in sales this year with big investments from publishers and ad techs; Abril Group have acquired stake in Guiato's [...]

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• Isobar Launches Data Insight Area; Brazilian Mobile Users Spend Half of Their Mobile Allowance With Ads

  8 years ago News

  

  In this week’s LATAM Roundup: Isobar launches Data Insights, a data-focused area to support media and planning operations; A survey made by local associations in Brazil claims that mobile users in the country spend 40% of their data allowance in loading [...]

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• Latin America Reaches 3% of Global Programmatic Market; AppNexus Partners with Tail

  8 years ago News

  

  This week's LATAM Roundup brings the highlights of 'State of Programmatic Media in Latin America', a study by comScore and MediaMath that heard 52 local market leaders and forecast growth by 10-35% in the Brazilian and Mexican markets; AppNexus will use [...]

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• Tradelab Debut in Brazil; IAB Brazil's 2017 President is From the Programmatic Market

  8 years ago News

  

  This week’s LATAM roundup brings the following news: French Tradelab launch their office in Brazil, aiming to grow the programmatic market; IAB Brazil's 2017 president is Cristiano Nóbrega, from local DMP TailTarget; Predicta Melt launch premium ad network and discloses their [...]

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• Mexican Fund Pedralbes Invests £1.6m in Logan; Abril Announces E-Commerce Marketplace

  8 years ago News

  

  This week’s LATAM Roundup brings news from mobile company Logan, which have just received £1.6m from the Mexican fund Pedralbes Partners to expand their mobile ad targeting operations in the region; Abril Group launch an e-commerce marketplace with items curated [...]

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• Vivo Launch Video Streaming Service; Brazilian Brand Blocked for Using WhatsApp for Ads

  8 years ago News

  

  This week’s Latam RoundUp brings the following news: the giant telco Vivo launch their own video streaming services, Studio +, in partnership with the French company Vivendi and Universal Music, filled up with original series made exclusively for mobile; Brazilian beer company Kaiser [...]

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