Gabriela Stripoli

LATAM Editor

Gabriela is the LATAM editor for ExchangeWire and the executive editor of ExchangeWire.com.br.   Gabriela started her career in digital media at agencies in Brazil, designing content for media OOH for corporate environments in Sao Paulo, Brazil.   She has been writing about tech since 2011, when she started covering IT for specialized Brazilian B2B websites and magazines, such as InformationWeek Brasil.   She has a degree in journalism and is currently studying a Masters in Digital Asset and Media Management at King's College London along with her role as LATAM Editor at ExchangeWire.  

Articles by Gabriela

• Publicis Launches Ad Tech in Brazil; eBay Sell Their Shares in MercadoLivre

  8 years ago News

  

  This week’s Latin American RoundUp brings the following news: Publicis Group choose Brazil for their ad tech startup pilot project, which will serve the group's agencies and third-party advertisers with data; eBay sells their stake in Latin American e-commerce Mercado Livre; [...]

  Display

• Predicta Acquires Melt DSP; YouTube Audience in Brazil Surpasses Pay TV

  8 years ago News

  

  This week in the LATAM Roundup: Predicta acquires Melt DSP in Brazil. Now renamed Predicta Melt, the company will offer programmatic solutions both for sell side and buy side; YouTube's audience in Brazil surpasses Pay TV; and, finally, Video on Demand [...]

  Display

• 70% of LATAM’s Ad Budget Will Go to Mobile in 2020; Jüssi Integrates Programmatic & Media Planning

  8 years ago News

  

  This week’s LATAM Roundup brings news about the mobile ad budget in the region, which will get close to 70% of total digital ad spend; Brazilian media agency integrates programmatic media and media planning department, aiming to bring technology closer to [...]

  Display

• Mcommerce Grows by 70% in Brazil; Teads Hires Former Facebook Executive in LATAM

  8 years ago News

  

  This week in the LATAM Roundup: a Criteo report shows that purchases on mobile devices have already grown by 70% in Brazil this year, with Healthcare & Beauty as the top-ranked sector; Teads appoint Fabricio Proti, former Facebook, as executive [...]

  Display

• 32% of Brazilians Avoid Clicking on Ads; Globo Acquires Valor Economico

  8 years ago News

  

  This week’s Latin American Roundup: a new survey shows that the number of Brazilians who avoid clicking on digital ads has dropped from 41% to 32% this year; Brazilian publisher Globo Group acquires Valor Economico website and newspaper from Folha [...]

  Display

• AOL Brazil Introduces First Look Guaranteed; Adsmovil Partners with Appsflyer in Brazil

  8 years ago News

  

  In this week's LATAM Roundup: AOL Brazil introduces First Look Guaranteed aiming to drive international markets; Appsflyer and Adsmovil partners in Brazil and integrate their solutions; Brazilian Hands deploys their own MDM platform; and, finally, Taggify reduces customers' complaint by 90% with [...]

  Display

• Hot Topics in LATAM Programmatic; Navegg Announces Deals in Central America

  8 years ago News

  

  In this week's LATAM Roundup: some of the hot topics in programmatic Latin America after a major event in Sao Paulo; Navegg's expansion in Latin America through contracts with publishers and advertisers in Honduras, Nicaragua, and El Salvador; and, finally, [...]

  Display

• DynAdmic Partners with Latin Interactive; Brazilian Mobile App Users Aren't Loyal to Brands

  8 years ago News

  

  This weekly Latin American Roundup covers the partnership between DynAdmic and Latin Interactive, a shortcut to the video ad tech to reach Colombia, Ecuador and Central America; brief insights of the mobile app market user behaviour in Brazil; and, finally, [...]

  Display

• Brazil E-commerce Shows Impact of Economic Downturn; Smartphones Penetration Doubles in Brazil

  8 years ago News

  

  In this week’s LATAM Roundup: eMarketer’s numbers about Latin American e-commerce shows that the Brazilian market will feel an impact of its poor economic situation, growing less than expected; Smartphone’s penetration in Brazil doubles from 19% to 40%; and, finally, [...]

  Display

• New Metric for Video Campaigns in Brazil; Adsmovil Partners Brazilian Startup

  8 years ago News

  

  This week in the Latin American Roundup: DynAdmic launches AVOC metric in Brazil aiming to influence the online video market away of traditional complete CPV; a partnership between Adsmovil and In Loco Media in mobile apps advertising in Brazil and [...]

  Display