Gabriela Stripoli
LATAM Editor
Gabriela is the LATAM editor for ExchangeWire and the executive editor of ExchangeWire.com.br. Gabriela started her career in digital media at agencies in Brazil, designing content for media OOH for corporate environments in Sao Paulo, Brazil. She has been writing about tech since 2011, when she started covering IT for specialized Brazilian B2B websites and magazines, such as InformationWeek Brasil. She has a degree in journalism and is currently studying a Masters in Digital Asset and Media Management at King's College London along with her role as LATAM Editor at ExchangeWire.Articles by Gabriela
Rio to Have Beacons Network for OOH; Argentinian Mobile Market in Numbers
This week in the LATAM Round Up: Rio de Janeiro will have a beacons network to be used in OOH campaigns; Mobile market in Argentina to reach more than 70% of the population – half of them with smartphone devices – [...]
Tail Target Announces Its New Brand in Latin America; Predicta Invests in SMB
This week in the Latin American Roundup: Tail Target announces its new brand and expands services to other three countries in the region (Argentina, Mexico, and Colombia); Predicta invests in small- and medium-sized business in Brazil, supported by being the [...]
Gamned Opens Office in Brazil; Chilean Mobile Market to Reach 13 Million Users in 2016
This week in the Latin American Roundup: French company Gamned opens a local office in Sao Paulo, Brazil, led by Olivier Goulon, co-founder; Chilean Mobile Market called “small, but advanced” by eMarketer, to reach 13 million users this year; and, [...]
Dentsu Group Launch Another Company in Brazil; Mobile Penetration to Reach 70% in Colombia
This week’s Latin American Round Up brings news about iProspect Enterprise, which debuts its operations in Brazil; Colombia’s mobile market numbers, behind only Argentina and Chile in terms of mobile penetration; and Brazil’s newest startup accelerator: Smart Hub, which will [...]
RPA Launches In-House DSP; IgnitionOne Debuts in Mexico
This week in the LATAM Roundup: The Argentinian publisher co-op RPA announces an in-house DSP aiming more flexibility for local advertisers and agencies; IgnitionOne opens local headquarters in Mexico; Brazilian digital platform developer Hive creates an area to deploy and [...]
DynAdmic Opens an Office in Miami; Mexico to Surpass 44m Smartphone Users
This week’s LATAM Roundup brings news from DynAdmic, which has just opened a new office in Miami, led by Lara Krumholz, general manager, LATAM, to boost global deals with an impact in the region; Data about Mexican mobile market, that [...]
DMEXCO 2016 to Have a Brazilian Pavilion; SmartClip to Grow Video Programmatic Revenues in Brazil
In this week’s LATAM RoundUp: DMEXCO will have its first Brazilian pavilion, with IAB Brazil and Mobile Marketing Association already confirmed in the event; SmartClip should grow programmatic video in Brazil so that they represent 30% of local revenues this [...]
Ad Blockers Reach 21% of Brazilian Internet Users; Abril Midia & Google Brazil Team Up
In this week’s LATAM RoundUp: Ad blockers in Brazil reach 21% of internet users in urban centre; a partnership between Abril Mídia and Google Brazil use big data, analytics, and performance tools to aim for car industry marketers; and, finally, numbers of [...]
AppsFlyer Debuts in Brazil; Adsmovil & Moat Announce Partnership Around Viewability
In this week's LATAM Roundup, news about another company starting Brazilian operations: AppsFlyer, Adsmovil, and Moat announce partnership aiming for better viewability metrics in the midst of transparency demands in Brazil; MediaMath's new general manager, Mario Rubino, emphasises the company's [...]
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