Gabriela Stripoli

LATAM Editor

Gabriela is the LATAM editor for ExchangeWire and the executive editor of ExchangeWire.com.br.   Gabriela started her career in digital media at agencies in Brazil, designing content for media OOH for corporate environments in Sao Paulo, Brazil.   She has been writing about tech since 2011, when she started covering IT for specialized Brazilian B2B websites and magazines, such as InformationWeek Brasil.   She has a degree in journalism and is currently studying a Masters in Digital Asset and Media Management at King's College London along with her role as LATAM Editor at ExchangeWire.  

Articles by Gabriela

• IAB Brazil Ask for More Transparency; Social Media Brings Only 11% Of E-Commerce Referring Traffic

  8 years ago News

  

  This week in the LATAM Roundup: IAB Brazil publishes an open letter in which it recognises the lack of transparency of the local market, asking for more actions from players to ensure clarity and security to consumers and advertisers; Recent [...]

  LATAMTransparency

• Glipsa Acquires Mobils in Brazil; Ve Interactive Arrives in Colombia

  9 years ago News

  

  This week in the Latin American Roundup: news about the acquisition of Brazilian-based mobile company Mobils by Glipsa, consolidating the company’s strategy in emerging markets; Ve Interactive starts the expansion in LATAM with commercial operations in Colombia; The Argentinian publisher [...]

  LATAM

• AOL Back to Brazil For Video & Mobile; MediaMath Brazil’s New GM

  9 years ago News

  

  This week in the Latin American Roundup: after more than 10 years out of Latin America, AOL is back through a deal with Microsoft, targeting programmatic video and mobile; MediaMath has a new country manager in Brazil: Marcos Rubino, who [...]

  DataDigital MarketingLATAM

• Brazil to Discuss Limits to Blocking Digital Services; Yahoo Brazil Has a New Head of Programmatic

  9 years ago News

  

  In this week’s LATAM Roundup: Brazilian Congressmen to discuss what are the limits to blocking digital services after a court has taken down WhatsApp for the second time in the country; New head of programmatic sales at Yahoo; Adjust announces [...]

  Display

• Denakop & Adsolut Announce Joint Venture; DMP Navegg Closes Branding Deal with Friboi  

  9 years ago News

  

  This week’s RoundUp in Latin America covers a new joint venture formed by two local startups in Brazil: the Ad Network Denakop and the digital agency Adsolut; details of a deal that DMP Navegg closed with a food company, Friboi, [...]

  Ad Network

• Data Analytics Drives Digital Marketing Budget in Brazil; Abril Announces Deal with MOAT

  9 years ago News

  

  This week’s Latin American Roundup: How digital marketing teams have been investing their budget around data solutions in Brazil; Teads appoints Luciana Salazar as their new head of programmatic for Latin America; Editora Abril sets a deal with MOAT to [...]

  Display

• Details of the Publisher Co-Op in Latin America; MediaMath Opens NMI in Sao Paulo

  9 years ago News

  

  In this week’s Latin American Roundup: Alejandro Alvarez, CEO, RPA Media Place, talks about the challenges of the first publisher co-op in Latin America and reveals that he has been talking to publishers in other countries that are willing to [...]

  Digital MarketingDSPLATAMProgrammaticPublisher

• Brazilian Mobile Internet Access Surpasses Desktop; Facebook Brazil Has New Country Manager

  9 years ago News

  

  The Latin American Roundup brings IBGE’s report about internet access in Brazilian households, stating that for the first time, in official data, that mobile internet accesses surpassed desktop's; Facebook announces its new country manager in Brazil; local criticism about changes [...]

  LATAMPublisher

• DynAdmic Opens an Office in Mexico; IAB Brazil Launches Mobile Ebook

  9 years ago News

  

  This week in the LATAM Roundup: DynAdmic partners with S4M in Brazil to amplify video ad formats in their segmentation platform, and keeps its Latin American expansion by opening a new office in Mexico; IAB Brazil launches a best practice [...]

  LATAM

• A Third of Brazilians Don’t Pay Attention to Mobile Ads; Digital Cable TV Rise in LATAM

  9 years ago News

  

  This week's LATAM Round Up brings details of a survey that measured the impact of ads on different audiences and found out that almost half of Brazilians never interact with mobile campaigns; numbers from the TV market in Latin America, [...]

  LATAM