Ginna Peña

LATAM Editor - ES

Ginna is LATAM editor for ExchangeWire, covering all industry content for ExchangeWire's Spanish site, exchangewire.lat. She brings almost 10 years of experience in the advertising field, focused in Latin America and US Hispanic markets. Throughout her career, she's held key roles in Ad Sales, Media Relations and Marketing at top media conglomerates and digital startups. Ginna has also served as board member for the American Marketing Association of South Florida and has participated in panels related to Digital Analytics and advertising. Ginna holds a BBA in Marketing and International Business from Florida International University.

Articles by Ginna

• LATAM Ad Executives Share 2019 Predictions

  6 years ago News

  

  ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Experts from across the LATAM region share how they believe digital marketing will evolve in 2019. Context will make a comeback "I think [...]

  LATAMPredictionsUS

• Leading Ad Tech Women in Miami Discuss Trends to Look for in 2019

  6 years ago News

  

  ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. As we are coming close to the end of this year, these two leading women in the Miami ad tech sector [...]

  LATAMPredictionsTVUSVideo

• Why Hispanics Matter: The Challenges of Targeting to U.S. Hispanics

  6 years ago News

  

  Each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, this is a time to recognise the influence of Hispanic Americans in the country. This collaborative piece features three Hispanic-market and ad tech experts from Adsmovil [...]

  Ad TechAdvertisingDisplayUS

• Weekly news roundup Americas; S4M Launches the First Online Drive-To-Store ROI Calculator

  6 years ago News

  

  S4M Launches the First Online Drive-To-Store ROI Calculator S4M, a privacy compliant martech company specialized in drive-to-store campaigns, has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store [...]

  Ad TechUS

• Weekly RoundUp - Americas; Adsquare Appoints Key Executives, Adsmovil and Audio.ad Announce a Strategic Alliance for the U.S. Hispanic Market

  6 years ago News

  

  On this week's news roundup; Adsquare Appoints Key Executives, Adsmovil and Audio.ad Announce a Strategic Alliance for the U.S. Hispanic Market. Adsquare Appoints Key Executives Across US & EMEA  Adsquare, a leading global real-time data exchange announced today the appointments of Michael Schlueter as VP Platform Partnerships & [...]

  Ad TechEMEANewsUS

• News Round up - Americas; S4M has showcased First Saas Platform for Drive-To-Store

  6 years ago News

  

  This week's news roundup features S4M, a leading mobile programmatic platform which showcased the latest version of FUSIO by S4M, its drive-to-store technology.  The platform enables marketers to have complete access to a handful of exciting new features that bridge online [...]

  Ad TechAd VerificationAgencyUS

• Weekly News Roundup: Americas; Jeep bets on programmatic media in Brasil with Teads, research reveals content habits

  6 years ago News

  

  On this weekly news roundup from LATAM, Jeep Builder Increases Brand Recognition by 34% of Jeep Compass and Increases Ad Recalls Volume with Teads Managed Outbound Campaign; study conducted by ContenTools and OpinionBox points out changes regarding the use of [...]

  Ad TechAgencyDataLATAM

• Weekly News Roundup: Americas; Adsquare Expands In The US Midwest and appoints new Sales Director

  6 years ago News

  

  On this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Americas region - and on this edition:  Adsquare Expands In The US Midwest And Appoints Sales Director In Chicago Adsquare Expands In The Midwest And Appoints Sales Director In [...]

  Ad TechAdvertisingAgencyNorth AmericaUS

• LATAM News Roundup: Teads and Globo Publications close partnership; MediaMath seals according to ROIx

  6 years ago News

  

  LATAM News Roundup of the week: Agreement between Teads and Globo Publications expands the Clean Advertising ecosystem and guarantees quality in scale for advertisers; MediaMath is now connected to "Connect", ROIx programmatic solution; Tradelab launches real-time mobile optimization technology The [...]

  Ad TechAdvertisingAgencyLATAM

• LATAM News Roundup: Publya expands in Latam market with Chile

  6 years ago News

  

  Last year was a strong year for Publya Trading Desk. The Brazilian company based in Florianópolis began to concentrate its commercial activity in the South market and in São Paulo and achieved an extensive growth throughout the Southeast, Northeast and in [...]

  AdvertiserAdvertisingAgencyLATAM