Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
Cohorts and Consented Data for a Post-Cookie Future: Q&A with Julie Vuibert, Permutive
Ahead of ATS Madrid 2022, Julie Vuibert, Senior Customer Success Manager at Permutive, discusses how advertisers can adapt to the deprecation of third-party cookies, the role of consented data in the post-cookie landscape, and the benefits of cohort-based targeting. How prepared do you believe advertisers [...]
In a Fragmented Media World, Digital OOH is Bridging the Gap in Brand-Building Advertising
Ahead of ATS Madrid 2022, Guillermo Garcia, Account Executive EMEA at Broadsign, explains how advertisers can leverage digital out-of-home (DOOH) to combat fragmentation and reach audiences with unified campaigns. Reaching audiences en masse has become increasingly difficult in today’s highly-fragmented media landscape. [...]
It’s Time for Marketers to Embrace Digital Dexterity
In this exclusive byline, Matt White, vice president at Quantcast EMEA, explains why marketers should diversify their media mix and focus more keenly on the open internet. They say there are decades where nothing happens, and weeks where decades happen. Just [...]
Brico Dépôt Campaign with Taptap Digital and JCDecaux Advances Digitalisation of OOH Media
Ahead of ATS Madrid 2022, Taptap Digital's Emma Gold writes about how programmatic DOOH was successfully leveraged by Brico Dépôt Iberia, and how Taptap's Sonata Location Intelligence helped the company choose the right screens to reach their target audience. Brico Dépôt [...]
Affiliate Fraud & Brand Protection: Q&A with Gaurav Sethi, Virus Positive Technologies
In this Q&A written exclusively for ExchangeWire, Gaurav Sethi, co-founder, and chief executive officer at Virus Positive Technologies, discusses affiliate marketing and how brands can tackle the serious issue of affiliate fraud. How widespread is the problem of affiliate fraud, and [...]
The Progress and Potential of the Metaverse: Q&A with Phil Rowley, Omnicom Media Group
In this exclusive Q&A, Phil Rowley, head of futures at Omnicom Media Group, talks to ExchangeWire about how the metaverse has developed over the past two years, how it intersects with e-commerce, and the opportunities the metaverse could offer to [...]
The Post-Pandemic Landscape of Television: Q&A with Carl Thomas Petterson
In this exclusive Q&A, Carl Thomas Petterson, outgoing digital sales manager at NENTGroup, talks to ExchangeWire about the pandemic’s impact on broadcast TV, how linear publishers are adapting to continue to monetise their content, and how publisher revenue models may [...]
Retail Media: The What & The Why
Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also [...]
AmazonBrandsDataE-CommerceFirst-Party DataMarketerMarketingMeasurementRetailRetail Media
The Future of Measurement: Q&A with Eoin O'Neill, Chief Technical Officer, Tug
In this exclusive Q&A, Eoin O'Neill, chief technical officer at Tug, talks to ExchangeWire about the changes taking place in digital marketing measurement and what advertisers can do to adapt to these. How do you see digital marketing measurement changing in [...]
Predictions 2022: Ad Fraud
In the sixteenth article in ExchangeWire's 2022 Predictions Series, experts assess the current impact of ad fraud, and how the industry must react to protect agencies and buyers alike. Companies that don’t actively fight against fraud will start to be seen [...]
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