Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
Predictions 2022: The Environmental Impact of Digital Advertising
In the fifteenth article in ExchangeWire's 2022 Predictions Series, experts assess the current impact that digital advertising is having on the environment, and how the industry will respond to this issue in the year ahead. 2022 will see more agencies take [...]
IPA Bellwether Report Q4 2021: Budgets Increase Across the UK Despite Omicron Slowing Growth
The IPA Bellwether Report Q4 2021, published today (20th January 2022), has revealed that total UK marketing budgets have increased for a third successive quarter. Despite total market growth slowing in Q3 2021 due to the emergence of the Omicron [...]
Predictions 2022: Next Wave – Blockchain, the Metaverse, and More
In the thirteenth article in ExchangeWire's 2022 Predictions series, industry figures share what they anticipate for new technologies — particularly the rapidly developing Metaverse, NFTs, and blockchain — in the coming year. NFTs will get hyped in gaming NFTs have become hugely [...]
Predictions 2022: Publishers & First-Party Data Part 2
In the eleventh article in ExchangeWire's 2022 Predictions Series, and following on from part 1, we hear from more industry figures about what's in store for publishers and first-party data this year. Publishers will focus on facilitating well-informed consent, conveying the [...]
Predictions 2022: Publishers & First-Party Data Part 1
In the eighth article in ExchangeWire's 2022 Predictions Series (and the first of its own two-parter), experts from across the industry share their thoughts on what 2022 holds for publishers and first-party data. Bolstering the value of first-party data will help [...]
Predictions 2022: The MadTech Middleware
In the fifth article in ExchangeWire's 2022 predictions series, industry experts predict what next year looks like for the MadTech Middleware. The MadTech Middleware, as defined by ExchangeWire CEO Ciaran O'Kane, enables technology for use by the service layer in [...]
Predictions 2022: Mobile & In-Game
In the fourth article in ExchangeWire's 2022 predictions series, industry experts give their thoughts on what next year looks like for Mobile and In-Game. Two closely intertwined areas, both have seen significant growth over the past 18 months, but have [...]
Google Agree to CMA Supervision; 'Easy' Default Passwords Banned Under PSTI
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google agree to have their Privacy Sandbox proposal monitored by the CMA; the UK government introduce the PSTI [...]
'Easy' Default Passwords Banned Under UK's PSTI; UK Publishers Pursue Citation Standard
In today's ExchangeWire news digest: the UK government introduce the PSTI to improve the security of Internet of Things devices; UK publishers back a new protocol designed to resolve instances where their original content has been used without citation; and [...]
The Comprehensive Publisher Solution Relevant Yield Invests in Global Growth
Nordic-based Relevant Digital, known for Relevant Yield, the most empowering solution for publishers to maximise ad revenue, has launched the entire Relevant Yield stack with its three different modules and is seeking for global growth. The development of the stack [...]
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