Grace Dillon

Editor

Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.

Articles by Grace

• In-Housing a First-Party Data Strategy will be Vital - Q&A with Pierce Cook-Anderson, Smart

  3 years ago News

  

  In this exclusive Q&A ahead of ATS London 2021, Pierce Cook-Anderson, country manager Northern Europe, Smart, outlines the rising importance of first-party data and its implications for a post-cookie world.   What role does first-party data play in the development of cookieless [...]

  CookielessDataFirst-Party DataPost-CookieTargeting

• Pricing and Inventory in the UK and US - Q&A with John Stoneman, TripleLift

  3 years ago News

  

  Ahead of ATS London 2021, John Stoneman, senior vice president of global demand at TripleLift, discusses pricing and inventory in the UK and the US in this exclusive Q&A.   Which channels have seen the highest demand for inventory in the UK over [...]

  CTVInventoryUKUS

• The Evolution of Audio Advertising - Q&A with Pierre Naggar, AdsWizz

  3 years ago News

  

  Ahead of ATS London 2021, Pierre Naggar, SVP global demand at AdsWizz, outlines how audio has changed and what this has meant for advertisers in this Q&A.   What trends have we seen in digital audio and streaming consumption over the past [...]

  Ad TechAudioPersonalisationPodcastTargeting

• The Importance of Mastering Perishable Data - Q&A with Alex Petrie, Skyrise Intelligence

  3 years ago News

  

  In this exclusive Q&A ahead of ATS London 2021, Alex Petrie, CEO & co-founder of Skyrise Intelligence, outlines the challenge posed by perishable data and how marketers can respond to it.   What is perishable data, and how prevalent has it become [...]

  Ad TechDataMartech

• Decentralisation can Improve Advertising for All: Q&A with Alkimi Exchange

  3 years ago News

  

  In this exclusive interview ahead of ATS London 2021, Ben Putley, CEO & co-founder of Alkimi Exchange, explains how decentralisation can improve the ad buying process for advertisers and publishers whilst creating a better experience for consumers.   How has the programmatic buying [...]

  CloudCustomer ExperienceDataProgrammatic

• Premium OTT in Asia - Q&A with Jenni Chase, Mediacorp

  3 years ago News

  

  In this exclusive Q&A, Jenni Chase, vice president, digital sales, solutions & operations at Mediacorp, and judge of The Wires Global 2021, outlines the nature of premium over-the-top (OTT) streaming in Asia, and how advertisers can realise the opportunity offered by [...]

  APACOTTSoutheast AsiaStreamingViewability

• Putting Customers, Insights, and Registration at the Heart of Growth Strategy

  3 years ago News

  

  Ahead of ATS London 2021, Paul Hood, director of business planning for The Sun at News UK, outlines three key aspects of the The Sun's growth strategy: incentivised registration, collaboration with platforms, and continual experimentation with engagement and data collection [...]

  ATS LondonIdentityPost-CookiePublisherTargeting

• The CTV Opportunity in the EU5: Q&A with Ed Wale, Magnite

  3 years ago News

  

  In this exclusive interview ahead of ATS London 2021, Ed Wale, MD CTV, EMEA at Magnite, delves further into the findings of Magnite's 'CTV Is For Everyone' report. The research builds on SpotX's 2020 report of the same name and Magnite's [...]

  CTVEUResearchTV

• Everyone Should Be Prioritising Addressability: Q&A with Travis Clinger, LiveRamp

  3 years ago News

  

  In this exclusive interview ahead of ATS London 2021, Travis Clinger, SVP addressability and ecosystem at LiveRamp, explains why the ad tech industry should be investing in addressability to improve their operations and to build consumer trust.   Why should marketers invest in [...]

  AddressabilityCustomer ExperienceIdentityMarketerPost-CookiePublisher

• Programmatic Will Help Unlock the Value of Audio - Q&A with Benjamin Masse, Triton Digital

  3 years ago News

  

  Ahead of ATS London 2021, Benjamin Masse, managing director, market development and strategy at Triton Digital, gives an overview of the current programmatic audio landscape - as well as its challenges and its opportunities - in this exclusive Q&A. 1. How [...]

  AudioMeasurementPodcastProgrammatic