Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
Ad Spend to Rise, Say Zenith; Swvl Go Public Via SPAC Deal
In today's ExchangeWire news digest: Zenith's latest Advertising Expenditure Forecasts report finds that ad spend is set to rise; Egyptian ride-sharing service Swvl go public through a SPAC merger; and Twitter make a fresh effort to get into ecommerce. Ad spend [...]
Paytm to go Public; China Issue Tech "Rectification" Program
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Indian digital payments leader Paytm plan to go public; China’s Ministry of Industry and Information Technology issue a [...]
"The Line Between Digital and Non-Digital is Blurring": Q&A with Dhanush RL, Zettle by PayPal
In this exclusive Q&A with ExchangeWire, Dhanush RL, upper-funnel lead at Zettle and The Wires Global 2021 judge, discusses the importance of digital, and considers the impact that changes to ad tech's infrastructure has had, and will have, on brands. How important [...]
ShareChat Reach $2.88bn Valuation; ITV Report Revenue Recovery
In today's ExchangeWire digest: ShareChat reach a valuation of USD $2.88bn after raising USD $145m in a series F funding round; ITV celebrate gaining higher ad revenues; and Unacademy acquire Rheo TV. ShareChat raise USD $145m, bring valuation to USD $2.88bn Leading [...]
Brand Safety in the Privacy-First Era
In an 18-month period punctuated by a global virus; an especially vitriolic US election which preceded an attack on the Capitol building; and the lumbering boulder of Brexit, concerns over brand safety have understandably been high. While the term “fake [...]
China Issue Tech "Rectification" Program; Zomato's Shares Surge After Debut
In today's ExchangeWire news digest: China's Ministry of Industry and Information Technology have issued the nation's tech firms with a 6-month rectification program to address anticompetitive practices and security threats; Indian food delivery startup Zomato have seen their share value [...]
Paytm to Go Public; Facebook Pledge $1bn to Content Creators
In today's ExchangeWire news digest: Indian digital payments leader Paytm plan to go public; Facebook pledge USD $1bn to content creators; and Revolut become the UK's most valuable fintech. Paytm prepare for IPO Indian digital payments leader Paytm are planning to go [...]
Zoom Acquire Five9; Fast Radius Go Public Via SPAC
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Zoom acquire cloud communications company Five9; digital manufacturing company Fast Radius go public via a USD $1.4bn SPAC [...]
Ditching the Waterfall to Open Up New Monetisation Options
Writing exclusively for ExchangeWire, Alexander Qvitzau Lund, director of ad operations & ad technologies at Upday, and judging panel member for The Wires Global 2021, provides an insight into how the publisher adapted their monetisation strategy to the age of [...]
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