Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
ByteDance Begin Selling TikTok's AI; Byrd Raise €16m
In today's ExchangeWire news digest: ByteDance begin selling the AI behind TikTok; ecommerce logistics provider Byrd raise €16m in a series B funding round; and Spanish business travel platform TravelPerk acquire UK rival Click Travel. ByteDance sell TikTok’s AI ByteDance, the parent-company [...]
The Expanded Role of Cohort-Based Onboarding in the Future of Marketing
In this article, Rob Armstrong, VP of product at Eyeota, outlines the benefits of cohort-based targeting, and explains the role this method will play for marketers in the post-cookie era. The ongoing shift to a privacy-first digital world means that marketers [...]
Three Tactics for Marketers to Find Their Next Million Customers
In this article, The Trade Desk outline the challenges that marketers are currently facing, and explain how their new digital advertising experience, Solimar, can help them overcome these challenges and achieve their goals. We are at a unique moment in time, [...]
Zipline Raise $250m; Stingray Acquire Calm Radio
In today's ExchangeWire news digest: drone delivery and logistics service Zipline raise USD $250m in fresh funding; Stingray Group acquire Calm Radio; and global SVOD revenues are forecast to grow to over USD $70bn this year. Zipline raise $250m, secure $2.75bn [...]
Australian Agency Talent Moves to Indies; Google Accused of Location Data Snooping
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Australia's top agencies are losing talent to independent competitors; Google are accused of making it difficult for mobile users to [...]
FCA to Clamp Down on Online Scam Ads; US Withdraw TikTok Ban
In today's ExchangeWire news digest: the FCA will take legal action against social media platforms and search engines that show ads promoting financial scams; the Biden administration have rescinded executive orders filed by former president Trump attempting to ban TikTok [...]
With Fragmentation Comes the Opportunity to Put CX First - Q&A with Seun Odeneye
In this exclusive interview with ExchangeWire, Seun Odeneye, managing director of Matterkind UK & Ireland and judge of The Wires Global 2021, discusses industry fragmentation, and assesses the challenges and opportunities it presents to ad tech. What’s causing the industry to become fragmented? I [...]
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