Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
Uber Reports First Operating Profit; Meta May Introduce Ad Opt-In for European Users
In today's ExchangeWire news digest: Uber makes an operating profit for the first time in the company's history; Meta may introduce ad opt-in for Instagram users in Europe; and social media drives sales for a quarter of UK small businesses. Uber [...]
Sound & Vision: The Intersection of Audio and Video
Audio and video have experienced exponential growth in recent years, with no signs of slowing down: between 2022 and 2023, global podcast listeners swelled by over 40 million, while the global video market is forecast to grow at a CAGR [...]
Indonesia Opens Crypto Exchange; OpenAI Trust Chief Stands Down
In today's ExchangeWire news digest: Indonesia's commodities regulator announces the launch of a new crypto exchange; OpenAI's head of trust and safety steps down; and Apple may pull FaceTime and iMessage from the UK if changes to surveillance laws proceed. Indonesia [...]
IMDA Introduces Online Safety Code; Threads' DAUs Halve
In today's ExchangeWire news digest: Singapore's IMDA introduces the Online Safety Code; Threads sees its daily active users more than halve; and Spain fines Amazon and Apple for an anticompetitive agreement. Singapore imposes online safety code The Infocomm Media Development Authority (IMDA) [...]
EU-US Data Pact Approved; Baichuan Releases LLM
In today's ExchangeWire news digest: the EU-US Data Privacy Framework is approved by the European Commission; Baichuan launches a new large language model; and Roku and Shopify partner to bring shoppable ads to TV. EU-US data transfer agreement given go-ahead The European [...]
FTC Pause on Microsoft-Activision Dismissed; Temasek's Value Falls
In today's ExchangeWire news digest: a US judge dismisses the FTC's request for a preliminary injunction against Microsoft's purchase of Activision Blizzard; Singapore-based investment giant Temasek sees its value decline; and OpenAI announces a new team for the safe development [...]
Tech Giants Become 'Gatekeepers' Under DMA; Sequoia Capital China Edges into SEA
In today's ExchangeWire news digest: seven tech giants acquire 'gatekeeper' status under the DMA; Sequoia Capital's China unit sets up an office in Singapore; and Google informs users that public data will be used for AI training. Tech giants gain EU [...]
Netflix Adjusts Ad Strategy to Win Advertisers; Meta to Launch Twitter Rival, Threads
In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new app, Threads, to challenge Twitter; and Shopify launches Collabs Network. Netflix seek to woo advertisers with new ad approach Netflix is revamping [...]
How B2B Marketers Can Use Data to Boost ROI on Advertising and Tech Investments
In this exclusive byline, Kristina Prokop, CEO, Eyeota, outlines how business-to-business (B2B) marketers can effectively leverage their data to make their ad spend go further. B2B advertising is growing in leaps and bounds, becoming more sophisticated in terms of strategies, [...]
Harnessing the Power of UGC and Programmatic DOOH
Merlin Coutinho, head of marketing, Lemma, discusses how brands are tapping into a growing trend of dynamic audience engagement and leveraging programmatic technology to amplify user-generated content (UGC) on digital out of home (DOOH). In today's digital landscape, brands are constantly [...]
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