Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
Europe’s Fractured CTV Landscape: to Scale the CTV Opportunity Across Europe, We Need to Understand Local Differences
CTV advertising is becoming the new darling of video advertising, but one solution won’t fit an entire continent writes Stephen Byrne, managing director Nordics ad tech & platform partnerships and executive director Europe for new partnerships at Smartclip. A revolution of [...]
Apple's "Private Relay" to Prevent Fingerprinting; Microsoft to Retire Internet Explorer
In today's ExchangeWire news digest: Apple announce "Private Relay", a feature that will obstruct fingerprinting by preventing advertisers from accessing consumers' IP addresses; Microsoft will shut down Internet Explorer in mid-June 2022; and Snap ramp-up efforts to make Snapchat an [...]
Twitter Launch "Blue" Subscription; Netflix in Podcast Push
In today's ExchangeWire news digest: Twitter launch a new consumer-focused subscription service called "Twitter Blue"; Netflix are reportedly looking to expand their podcast catalogue; and MobiTV are set to be acquired by competitor TiVo. Twitter trial “Blue” subscription service Twitter have launched [...]
Industry Collaboration and Augmentation - the OSS Way
In this article, Jonas Jaanimagi, technology lead at IAB Australia, discusses the need for greater collaboration within the industry, and explains how Open Source is helping bring that about. In the current environment in our industry, it’s often hard to see [...]
Google Near French Antitrust Settlement; Zeta Global Target $273m in IPO
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Google nears French antitrust settlement; Zeta Global targets USD$273m (£192m) in IPO; and Skillz are set to acquire Aarki. Google nears [...]
Whilst Still Relatively Nascent, CTV is a Force to be Reckoned With - Q&A with Tom Obafemi
In this Q&A, Tom Obafemi, director of Lean Digital and Wires 2021 judge, assesses the current state of CTV and contemplates what the future could hold for the space. How has the CTV landscape changed over the last year or so? The [...]
Has the Awkward First Date Led to a Match Made in Programmatic Heaven?
A year on from the publication of the Programmatic Supply Chain Transparency study, Clare O'Brien, head of media effectiveness & performance at the Incorporated Society of British Advertisers (ISBA), reflects on the report's findings, the current state of the programmatic [...]
Shopping on TikTok Balloons 553% in UK; GameAnalytics Launch GameIntel
In today's ExchangeWire news digest: shopping on TikTok by UK consumers soars 553% over the past year; GameAnalytics launch GameIntel, a mobile intelligence platform to give publishers greater market insight; and consumer goods firm Perch have become the fastest company [...]
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