Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
Why Lukewarm Responses to Apple’s Privacy Shift Shouldn’t Stop Preparations for a Future Without Third-Party Cookies
In this article, Asher Gordon, head of media at Tug explores how the industry is preparing for the post-cookie era, and sets out what brands can do to ensure that they're ready for this monumental infrastructural shift. After months of hype, [...]
WhatsApp Sue Indian Government; Morrisons Expand Amazon Partnership
In today's ExchangeWire news digest: WhatsApp take the Indian government to court over new rules that would force the instant-messaging platform to break their end-to-end encryption; Morrisons plan to extend their partnership with Amazon after sales boom in Q1; and [...]
Amazon Launch AVOD in India; JD Logistics Gear up for IPO
In today's ExchangeWire news digest: Amazon launch an AVOD offering, MiniTV, in India; JD Logistics prepare to go public in Hong Kong; and PayPal acquire Happy Returns. Amazon launch AVOD service in India Amazon have launched an ad-supported video-on-demand (AVOD) service in [...]
Proving the Effectiveness of Contextual for a Cookieless World
In this article, Caroline Hugonenc, global VP insights and research at Teads, outlines why marketers should consider making contextual targeting their prime strategy as they prepare for life after third-party cookies. Data privacy has been top of the agenda for most [...]
Axel Springer Eye Axios Acquisition; Vinted hit $4.5bn Value After Latest Funding Round
In today's ExchangeWire news digest: Axel Springer are reportedly in talks to acquire Axios; second-hand e-marketplace Vinted are valued at USD $4.5bn after a successful funding round; and addressable TV is expected to see reach decline in spite of higher [...]
Introducing IAB Spain's TCPF - Q&A with Mikel Lekaroz
Mikel Lekaroz, founder and CEO of Adbibo by Next14 and a member of IAB Spain's Innotec, talks to ExchangeWire about the initiative's Transparency, Consent, and Privacy Framework (TCPF), explaining how it works and what it aims to bring to the [...]
Lyst Raise 'Pre-IPO' $85m; Marie Claire US Acquired by Future
In today's ExchangeWire news digest: fashion start-up Lyst raise $85m in the run-up to a planned IPO; the US edition of Marie Claire magazine is acquired by media platform Future; and VideoAmp secure $75m in funding from Capital IP. Lyst raise [...]
Amazon Mull MGM Deal; New Draft Online Safety Bill Introduced in the UK
In today's ExchangeWire news digest: Amazon are rumoured to be in talks to acquire MGM; a new draft online safety bill is introduced in the UK, giving Ofcom the power to fine social media platforms for failing to protect their [...]
Marketers Want to Pivot to First-Party Data, but Know They’re Behind
In this article, Kristina Prokop, CEO and co-founder of Eyeota, analyses marketers' current awareness of the value of first-party data, and how they can realise ad tech's 'new oil' to reach new audiences and deliver high-quality customer experiences. Google’s plans to [...]
Popular Tradertalks
Latest Posts
-
The Stack: The Latest on Google vs DOJ; Walmart and Disney Share Positive Q3 Results -
"Retail Media Has So Much Untapped Potential": Q&A with Pentaleap -
Google vs DoJ: What's the Impact of the Proposed Action? -
Walmart’s Ad Business Sees 28% Growth; Apple Starts Selling News Ads; X Partners with PubMatic -
Warner Brothers' Max Arrives in Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A
Follow ExchangeWire