Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
Gray Television Buy 17 Meredith TV Stations; Twitter Acquire Scrolls in Newsletter Push
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Gray Television acquire 17 of Meredith's TV stations; Twitter acquire Scrolls as part of their move into newsletters; IPG Mediabrands [...]
First-Party Data and Post-Cookie Solutions – Q&A with OMD’s Monty Weber
In this exclusive Q&A, Monty Weber (pictured below), global digital lead at OMD and Wires 2021 judge, evaluates the industry's readiness for the post-cookie era, and shares his thoughts on some of the most prominent alternative targeting solutions. Has ad land [...]
TikTok Explore In-App Ecommerce; Advertisers Move Spend as TV Prices Rise But Viewers Fall
In today's ExchangeWire news digest: TikTok trial a new in-app ecommerce feature; having already diverted much of their TV budgets to CTV and streaming, advertisers threaten to withdraw further from linear as prices rise and viewership falls; and Google will [...]
IPG Mediabrands and Vice Media Partner; Instagram Announce New Influencer Tools
In today's ExchangeWire news digest: IPG Mediabrands Content Studio form a new global partnership with Vice Media Group; Instagram reveal plans for a new suite of tools to help influencers monetise their content; and Comscore experience higher loss and minimal [...]
Twitter Acquire Scrolls in Newsletter Push; Amazon's Ad Business Nears $7bn in Revenue
In today's ExchangeWire news digest: Twitter acquire Scroll as they continue to pursue the newsletter space; revenue from Amazon's ad business increases to almost USD $7bn; and TikTok announce plans for a European Transparency and Accountability Centre. Twitter acquire Scroll as [...]
PubMatic weitet Fraud-Free-Programm auf CTV aus
PubMatic (Nasdaq: PUBM), die Sell-Side-Plattform mit überlegenen Ergebnissen für digitale Werbetreibende, kündigt heute ein Fraud-Free-Programm für Premium-CTV- und OTT-Inventar an. Die Ausweitung bietet Käufern von Omnichannel-Inventar vertrauenswürdige Qualität und fügt dem Fraud-Free-Programm von PubMatic eine Geld-zurück-Garantie für Demand-Partner für den Fall, [...]
VlogBox Partners with Protected Media to Enhance Transparency in CTV Advertising
VlogBox, a leading video monetisation and distribution company, recently forged a partnership with anti-fraud company Protected Media to improve fraud detection on its platform. VlogBox’s applications are now fitted with Protected Media’s SDK, which offers a robust cybersecurity solution for [...]
Gray Television Buy 17 Meredith TV Stations; BBG Set Out to Bring US Brands to Europe
In today's ExchangeWire news digest: Gray Television acquire 17 of Meredith's TV stations as the media firm focus on their publishing and digital assets businesses; Berlin Brands Group look for American sellers to bring to the European market; and Facebook [...]
Verizon Sell Media Unit; Digital Commerce Spend to Reach $11.6tn
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Verizon shed themselves of their media division, including former heavyweights AOL and Yahoo; Juniper Research report that digital commerce spend [...]
Popular Tradertalks
Latest Posts
-
CMA Publishes Provisional Findings Against Apple; Alibaba Merges E-Commerce Operations; AUS Introduces Social Media Ban Bill for Under 16s -
The Stack: The Latest on Google vs DOJ; Walmart and Disney Share Positive Q3 Results -
"Retail Media Has So Much Untapped Potential": Q&A with Pentaleap -
Google vs DoJ: What's the Impact of the Proposed Action? -
Walmart’s Ad Business Sees 28% Growth; Apple Starts Selling News Ads; X Partners with PubMatic
Follow ExchangeWire