Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
Zynga Acquire Chartboost; UK FMCG Brands to Increase Digital Ad Spend
In today's ExchangeWire news digest: Zynga acquire Chartboost for USD $250m; Zenith report an increase in digital ad spend by UK FMCG brands; and S4Capital's MightyHive partner with Brazil's leading digital performance agency, Raccoon Group. Zynga set to acquire Chartboost Interactive entertainment [...]
FLoC, ATT, and Core Web Vitals: The Opportunities for Independents
Advertising technology has always been somewhat difficult to explain to those not in the industry. “What do you really do? What the heck is a programmatic?” Questions we have all had to field. The last couple of months will surely [...]
Verizon Sell Media Division; Matterkind Launch Contextual Matterkind News Marketplace
In today's ExchangeWire news digest: Verizon sell of their media division, which includes AOL and Yahoo, for USD $5bn; Matterkind and MAGNA launch Matterkind News Marketplace, a new contextual solution for news publishers; and advertising on streaming platforms grows amid [...]
Pinterest and Shopify Expand Partnership; Google Cookie Move Under EU Antitrust Scrutiny
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Pinterest and Shopify expand their partnership; the EU Commission confirm that Google's deprecation of third-party cookies is being examined under [...]
TikTok Launch Lead Generation; WPP Set Up New Global Data Company, Choreograph
In today's ExchangeWire news digest: TikTok introduce first-party data solution Lead Generation; WPP launch Choreograph, a new data company; and Spotify set up a new paid podcast subscription offering. TikTok introduce Lead Generation TikTok have launched Lead Generation, a new first-party solution [...]
The Science of Marketing: Adapting Skills for the Data-Driven Age
Writing exclusively for ExchangeWire, Tug CTO Eoin O'Neill (pictured below) outlines how the value of digital expertise has risen amid COVID-19, and explains why brands should broaden their perception of a promising marketer if they hope to thrive post-pandemic. Digital skills have [...]
Digital is now an Ecosystem in its Own Right: Q&A with Garrett O'Reilly, Hearts & Science
In the wake of his agency's creation of a brand new head of digital role, Hearts & Science MD Garrett O'Reilly (pictured below) discusses digital transformation, its impact on the ad tech industry over the past year, and what the [...]
Google's Cookie Deprecation Under EU Antitrust Scrutiny; Outbrain Prepare for IPO
In today's ExchangeWire news digest: the EU Commission confirm that they are examining Google's decision to deprecate third-party cookies as part of their antitrust investigation; content marketing platform Outbrain prepare to go public; and a report from the AOP and [...]
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