Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
Digital Turbine Acquires AdColony; Nielsen and Roku Form "Strategic Alliance"
In today's ExchangeWire news digest: global mobile tech company Digital Turbine acquires publisher monetisation firm AdColony; Roku and Nielsen team up to develop TV advertising in the age of streaming; and Snap reveals they're in a strong financial position, but [...]
Providing a Real Video Alternative: Q&A with Steve Filler and Ilhan Zengin, ShowHeroes Group
One month on from ShowHeroes Group's acquisition of London-based video tech collective Union Media, we spoke to Steve Filler, former MD of Union Media and now UK country manager of ShowHeroes Group, and ShowHeroes Group CEO Ilhan Zengin (both pictured [...]
North Dakota Bill Cracks Down on App Stores; TikTok Finished 2020 as Highest-Grossing App
In today's ExchangeWire news digest: a bill proposed by the North Dakota senate could rein in the power app store operators hold over developers; TikTok finishes 2020 as the world's most-downloaded and highest-grossing app, with growth continuing into 2021; and [...]
Digital Video Advertising Grows in Australia; Canada to Impose News Media Code
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: digital video advertising blooms in Australia; the Canadian government announces plans to introduce a news media remuneration law; Facebook restores [...]
Facebook Overturns Australia News Ban; TikTok and Shopify Announce UK Partnership
In today's ExchangeWire news digest: Facebook restores news sharing in Australia after reaching a last-minute compromise with the government; TikTok and Shopify partner to offer in-app ad campaigns to UK merchants; and Australia's OMA reveals out-of-home advertising's 2020 revenue results. Facebook [...]
Canada Announces Plans for News Media Code; Twitter's Birdwatch in a Flap
In today's ExchangeWire news digest: Canada announces its intention to follow Australia in imposing a law to force digital platforms to pay for news; research from Poynter finds that Twitter's Birdwatch is currently failing to effectively clamp down on the [...]
Digital Video Grows in Australia; Google Apps Unable to Update on iOS
In today's ExchangeWire news digest: digital video advertising experiences significant growth in Australia; Google's apps are frustrated by a lack of updates as the firm continues to hold out against Apple's "nutrition labels" initiative; and Australian media outlets see traffic [...]
What’s Old is New Again: The Return of Contextual Targeting
The steady and sobering drumbeat towards the phase-out of third-party cookies can be heard around the world. Determined not to be caught out, brands and agencies have kicked off the new year by actively shoring up customer privacy best practices [...]
Disney Nears 95 Million Subscribers; US Halts Chinese App Bans
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: streaming sensation Disney+ closes in on 95 million subscribers; the Biden administration suspends legal action that threatened to ban TikTok [...]
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