Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
Google Ad Tech May Break Up; Apple Threaten to Ban Damus Over Bitcoin Tipping
In today's ExchangeWire new's digest: Google may be forced to sell off part of its ad tech business; Apple threatens to remove Damus from the App Store over Bitcoin tipping; and a study finds that the majority of APAC consumers [...]
Ad TechAIAPACApp StoresAppleCookiesCryptocurrencyDataEUEuropeFirst-Party DataGooglePrivacyWeb3
The Stack: Meta Lobbied Ireland Over Data Transfers; TikTok Creator Info Stored in China
This week: Meta lobbied Irish ministers over data transfers, TikTok stores some creators' information in China... Another eventful week for social media giants began with reports that Meta has lobbied Irish authorities over the transfer of European Facebook users' data to [...]
Multi-Channel: a Holistic Approach to Targeting – Q&A with Edmund Mullins, StackAdapt
With ATS London 2023 now less than two weeks away, Edmund Mullins, director of inventory and partnerships, EMEA at StackAdapt, tells us about the current state of measurement, the importance of multi-channel campaigns, and the value of digital out of [...]
The Value of Attention in Ad Tech's New Era – Q&A with Gregor Smith, SmartFrame
Ahead of ATS London 2023, Gregor Smith, global advertising sales director, SmartFrame, outlines the importance of attention in a privacy-first world, the challenges around measuring this valuable currency, and how the emergence of new technologies will impact its application. What are [...]
Shopify Shed Staff and Logistics Arm; PubMatic Launch DSP-Less Solution
In today's ExchangeWire news digest: Shopify will cut 20% of its headcount and sell its logistics business; PubMatic launches a DSP-less media buying solution; and Meta close Facebook Online Paid Events. Shopify sheds staff, sells logistics business Shopify will lay off around [...]
Innovation is Making Digital Advertising More Powerful: Q&A with Rafa Ruigómez, StackAdapt
In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies. How are [...]
ATS MadridContextualCookielessDOOHGamingIdentityOmnichannelWeb3
Getir Eye Flink Acquisition; Vice Media Facing Bankruptcy
In today's ExchangeWire news digest: Getir look to acquire Flink; Vice Media reportedly prepare to file bankruptcy; and ad spend on Amazon Prime grows. Getir in talks to acquire Flink Rapid delivery service Getir is reportedly in talks to acquire Flink. The [...]
3 Reasons Why In-Game Advertising is Perfect for Brand-Building
In this exclusive byline ahead of ATS London 2023, Mark Slade, VP, brand sales at Digital Turbine, outlines how in-game advertising can be used to attract audiences and build brands. In-game advertising has been proven to reach a wide range of [...]
Standardise, Optimise, Educate: How to Tackle Advertising’s Environmental Impact
Sustainability has become one of the biggest concerns for consumers and businesses alike in recent years. The advertising industry is no exception, with firms from across the sphere urging for greater action to be taken to tackle the negative impact [...]
Popular Tradertalks
Latest Posts
-
The Stack: The Latest on Google vs DOJ; Walmart and Disney Share Positive Q3 Results -
"Retail Media Has So Much Untapped Potential": Q&A with Pentaleap -
Google vs DoJ: What's the Impact of the Proposed Action? -
Walmart’s Ad Business Sees 28% Growth; Apple Starts Selling News Ads; X Partners with PubMatic -
Warner Brothers' Max Arrives in Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A
Follow ExchangeWire