Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
2021 Predictions: TV, CTV, and Video
2020 was a mega year for content of all kinds, but particularly for video - with swathes of the population confined to their homes and seeking escape from the stress of lockdown, streaming platforms, connected TV (CTV), video-on-demand (VOD) and [...]
EU Contemplates Australia-Style Media Bargaining Code; China Imposes New Antitrust Rules
In today's ExchangeWire new's digest: reports surface that the EU will seek to implement legislation similar to Australia's proposed News Media Bargaining Code, which will force tech platforms to pay publishers for their content; China introduces new regulation to tackle [...]
2021 Predictions: Ad Spend & Brand Advertising
Whilst brands may not be at the centre of the dramatic infrastructural shifts the industry is undergoing, they have by no means been immune from them. With consumers more conscious than ever before of their right to privacy, vigilance surrounding [...]
Magnite Acquires SpotX to Bolster CTV Offering; Ecommerce Boom Forecast to Continue
In today's ExchangeWire news digest: Magnite invests in video and CTV monetisation solutions by acquiring RTL's SpotX; research from Finaria forecasts that ecommerce usership and revenues will continue to increase into the decade; and Nine slams Google's launch of News [...]
Facebook Contemplates Suing Apple; Kuaishou Files IPO
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Facebook contemplates filing an antitrust suit against Apple as ATT implementation creeps closer; Chinese video-platform-turned-ecommerce-channel Kuaishou goes public; Amazon founder [...]
Apple Reports Highest Quarterly Profits; Ecosia Becomes a Default Search Engine on Brave
In today's ExchangeWire news digest: Apple announces that Q4 2020 was its most profitable quarter ever; Chrome challenger Ecosia partners with privacy-centric browser Brave to become a default search engine; and Publicis Groupe publish their global financial results for 2020. Q4 [...]
Integral Ad Science Expands Business Operations in Australia and New Zealand, Makes Senior Appointments
Integral Ad Science (IAS), the global leader in digital ad verification, today announced three senior appointments in Australia and New Zealand (ANZ) to accelerate the company’s growth in the region. IAS has named Jessica Miles as country manager, Brandon Coleman [...]
2021 Predictions: Digital Transformation & Automation
Digitisation is nothing new, but, until 2020, had been a gradual, evolutionary process. Yet with businesses forced to contend with unprecedented circumstances, the transformation of traditional channels into digital and automated forces accelerated at rapid pace. In the latest article [...]
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