Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
Ad Tech Responds to IPA Bellwether Q4 2020 Report
Whilst 2020 was a tough year (to say the least) for many, COVID-19 has shown that the ad tech industry is capable of adapting to crisis. Having mapped the fallout of the pandemic and the impact dramatic infrastructural changes that [...]
Kuaishou Goes Public; Univision Bolsters PrendeTV with VIX Acquisition
In today's ExchangeWire news digest: Chinese streaming ecommerce platform Kuaishou files an IPO; Univision acquires VIX, with plans to merge it with PrendeTV; and Facebook announces a new tool to improve brand safety and suitability for advertisers. Douyin rival Kuaishou goes [...]
2021 Predictions: Audio & Conversational
Changing pace from our first two instalments of our 2021 Predictions series, our next article homes in on what the new year could hold for Audio and Conversational advertising. With consumers and businesses relying on audio for connection during periods [...]
Facebook Contemplates Suing Apple; Telegram Lets Users Import Chats from Other Apps
In today's ExchangeWire news digest: Facebook contemplates taking Apple to court, accusing the iPhone-maker of anticompetitive behaviour; Telegram reveals a new update that includes allowing users to import conversations from other apps; and the CMA launches a formal investigation into [...]
Trust in Digital Marketing: How Brands Can Eradicate Bots - a Roundtable with White Ops
It’s perhaps more than an understatement to say that bots are a constant source of irritation and aggravation within the ad tech industry – not only do they frustrate brands’ efforts to create and carry out meaningful interactions with their [...]
2021 Predictions: Data, Transparency and Privacy
With tougher regulations and higher consumers consciousness, data, and what companies do with it, was a key topic throughout 2020. With players across the industry working tirelessly to develop privacy-centric solutions that can provide marketers with valuable data whilst building [...]
ICO Deal with Facebook Bars Audit Disclosure; Dentsu Consolidates Australian Units
In today's ExchangeWire news digest: the head of the ICO reveals that a deal between her office and Facebook means she cannot publicly disclose whether Facebook sought an audit in the aftermath of Cambridge Analytica; Dentsu merges a number of [...]
Google Looks to FLoC for Post-Cookie Targeting; IPA Bellwether Forecasts Eventual Recovery
In today's ExchangeWire news digest: Google indicates that it will use FLoC for targeted advertising once third-party cookies disappear; the IPA's Q4 2020 Bellwether Report asserts that ad spend will recover despite current pessimism; and America's largest cinema chain, AMC, [...]
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