Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
Google Threatens to Pull Search from Australia; ICO Resumes RTB Probe
In today's ExchangeWire news digest: Google threatens to withdraw their Search feature from Australia in response to the News Media Bargaining Code; the ICO resumes their investigation into RTB and the wider ad tech ecosystem; and NBC Universal announces their [...]
Addressability in 2021: Re-Framing an Identity Infrastructure Without Cookies
Following LiveRamp's Christian Carlsson's appearance on ExchangeWire’s latest episode of TraderTalk TV, Zara Erismann (pictured below), MD Publisher, Europe at LiveRamp, writes about how authenticated traffic solutions leverage identity to help advertisers' reach their audiences. Against a backdrop of global turmoil, [...]
2021 Predictions: Identity
2020 turned out to be a year like no other, and that was no less the case in the world of ad tech. Triggered by Google's bombshell announcement that they would stop supporting third-party cookies on their Chrome browser by [...]
AlgoriX Launches AlgoriX Studios, Focuses on Midcore-Casual Game Development and Nurturing Indie Devs
AlgoriX, a global independent media and technology company, has launched their mobile gaming division, AlgoriX Studios, which focuses on developing midcore to hyper-casual games for a range of user segments. Since casual games are free-to-play, these are designed with in-app [...]
Re-Architecting the Mechanisms of Digital Marketing
Trust and transparency have long dogged the ad tech industry, with many welcoming the introduction of tighter data legislation and the overhaul of targeting infrastructure as steps towards achieving a more open and honest space. These changes are not a [...]
CookiesDataDigital MarketingIndustry InfrastructureTransparency
Redefining ‘Working Media’ Will Change the Supply Path Narrative From ‘Trust’ to ‘Understanding’
In a year that has truly emphasised the value of a budget, finding media that is worth spending on has never been more imperative. With buyers forced to scrutinise their strategies and to recognise the value (or lack thereof) of [...]
Being Able to Pivot is Agencies' Greatest Strength: Q&A with Jay Friedman, Goodway Group
If 2020 has taught businesses anything, it has to have been the need to be adaptable. With a global pandemic sending industries across the globe screeching to a halt, companies have needed to be more innovative and more open to [...]
Why Broadcasters are the Ones to Watch in the Next Wave of Disruption
Ad tech’s landscape never stays the same for too long, with technological advances, regulatory changes, and world-wide events combining to create the need for players to be adaptable and innovative. Whilst this year has been a particularly gruelling one for [...]
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