Grace Dillon

Editor

Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.

Articles by Grace

• YouTube Inserts Ads on Non-Partner Videos; BuzzFeed Acquires HuffPost

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: YouTube receives widespread criticism after deciding to insert ads into videos from non-partnered creators, without giving them a cut of [...]

  Big TechFranceMobilePublisherRegulationUKUSYouTube

• Challenges, Opportunities, and Partnering with Ogury: Q&A with David Ribeiro, Voodoo

  4 years ago News

  

  Whilst the events of this year have brought disruption to the ad tech industry, opportunities for growth have nonetheless found a way to the fore. In this Q&A, David Ribeiro (pictured below), user acquisition and monetisation team lead at mobile [...]

  Ad TechGamingHyper CasualMobilePartnership

• France Proceeds with Big Tech Tax; ViacomCBS Sells Simon & Schuster

  4 years ago News

  

  In today's ExchangeWire news digest: the French government resumes taxing tech giants as international tax reform talks continue; ViacomCBS sells publishing business Simon & Schuster to Penguin Random House; and the latest DPRI finds that digital publisher revenues fell by [...]

  AdvertisingBig TechFrancePublisherStreaming

• UK Proposes New Telecoms Security Bill; India Bans Another 43 China-Based Apps

  4 years ago News

  

  In today's ExchangeWire news digest: the UK government proposes a bill to officially ban Huawei and sanction non-compliant telcos; the Indian government bans a further 43 apps made by Chinese developers from its cyberspace; and Australia reviews its 1988 Privacy [...]

  AppsAustraliaChinaIndiaMobileUK

• Adverty is Granted US Patent for In-Game Ad Viewability Technology BrainImpression™

  4 years ago News

  

  Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in- game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability and impressions within complex gaming environments. The patented invention [...]

  Ad TechIn-GameMeasurementUSViewability

• BuzzFeed Acquires HuffPost; MOW Urges CMA to Block Google's Privacy Sandbox

  4 years ago News

  

  In today's ExchangeWire news digest: BuzzFeed agrees to buy HuffPost as part of its deal with Verizon Media; Marketers for an Open Web calls on the CMA to delay Google's implementation of its Privacy Sandbox; and Publicis Groupe's Marcel Sydney [...]

  AgenciesAustraliaGoogleMediaPrivacyPublisherRegulationUK

• Telenor Sells Tapad to Experian; YouTube Inserts Ads into Non-Partnered Content

  4 years ago News

  

  In today's ExchangeWire news digest: Norwegian telecoms firm Telenor sells ad tech Tapad to Experian; YouTube sparks backlash after monetising videos made by creators who are not part of the company's Partner Program; and cord-cutting slows in the US over [...]

  Ad TechContentTVUSYouTube

• CPRA Gets the Vote; Amazon Under New EU Investigation

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the CPRA is voted in, meaning tighter data restrictions on how tech firms use consumers' data; the EU Commission launches [...]

  AmazonChinaDataecommerceEUPodcast

• Spotify Buys Megaphone; WPP Merges AKQA and Grey

  4 years ago News

  

  In today's ExchangeWire news digest: Spotify acquires podcast platform Megaphone for USD $235m; WPP merges agencies AKQA and Grey into AKQA Group; and NBCU partners with PayPal to enhance its shoppable TV offering.   Spotify buys Megaphone for $235m Streaming platform heavyweight Spotify [...]

  AgenciesPodcastRetailTechnologyTV

• How 2020 is Reshaping Social Media

  4 years ago News

  

  If it's been said once, it's been said a million times: 2020 has been a year like no other. Amidst a global health crisis, a divisive US election, and increased public consciousness of pressing social issues, brands have been forced [...]

  BrandsCovid-19ecommerceMarketerSocial Media