Grace Dillon

Editor

Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.

Articles by Grace

• Disney Sells TrueX Ad Tech Firm; 26% US Adults Rely on YouTube for News

  4 years ago News

  

  In today's ExchangeWire news digest: Disney sells TrueX, the ad tech company it acquired as part of its purchase of 21st Century Fox, to Gimbal; a study from the Pew Research Centre finds that over a quarter of US adults [...]

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• EU Appeals to Reinstate $15bn Apple Fine; US Ban of TikTok Postponed

  4 years ago News

  

  In today's ExchangeWire news digest: the EU Commission appeals against the General Court's ruling to drop a $15bn tax fine against Apple; a US federal court rules to hold off on banning TikTok; and Essence is appointed Frip's integrated media [...]

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• AAP Gets $5m Boost from Australian Government; ByteDance to Have No Stake in TikTok Global

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the Australian government gives a $5m boost to struggling newswire AAP; Oracle announces that ByteDance will have no stake in [...]

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• EU Extends Google-Fitbit Probe; Data Privacy Increasingly Important in Australia

  4 years ago News

  

  In today's ExchangeWire news digest: EU antitrust regulators have had the deadline for their probe into Google's purchase of Fitbit extended; research finds that Australian consumers are increasingly worried about the security and misuse of their data; and content marketing [...]

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• China Slams "Extortion" of US TikTok Deal; Facebook May Exit EU Over US Data Sharing Ban

  4 years ago News

  

  In today's ExchangeWire news digest: China denounces the US TikTok deal as "extortion"; Facebook warns it may have to leave the EU if it enforces a ban on data transfers to the US; and the UK sees its first tech [...]

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• ByteDance to be Excluded from TikTok Global; Cord Cutting Continues in US

  4 years ago News

  

  In today's ExchangeWire news digest: Oracle states that ByteDance will have no ownership over  newly-formed TikTok Global; research from eMarketer reveals that the number of Americans giving up pay TV is growing; and Amazon releases a new e-commerce offering with [...]

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• Google Blocks India's Paytm; TikTok Appeals to Facebook and Instagram for Support

  4 years ago News

  

  In today's ExchangeWire news digest: Google is accused of anti-competitive behaviour in India after removing Paytm from its Play Store; TikTok's interim CEO calls on Facebook and Instagram to support it against a fresh ban from the US government; and [...]

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• Oracle Wins TikTok Bid; Digital Publishers Express Fear Over ACCC Code

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Oracle wins the bid to become TikTok's US partner, but it's revealed that it won't be given the app's original [...]

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• The Four Dimensions of Audience Addressability: Screens, Technology, Time, and Data

  4 years ago News

  

  Screens have become omnipresent in the everyday lives of most modern consumers, turning mobile into a vast arena in which advertisers can find their audiences. However, as with any channel, mobile comes with its own challenges - with users often [...]

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• WFA Launches Cross Media Measurement Solution; Apple Releases iOS 14 with 1 Day's Notice

  4 years ago News

  

  In today's ExchangeWire news digest: the WFA announces the launch of a solution to help advertisers measure their campaigns' effectiveness across different media; Apple draws the ire of app developers after announcing the launch of iOS 14 with less than [...]

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