Grace Dillon

Editor

Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.

Articles by Grace

• Facebook Threatens to Ban News from Australian Users; Google Passes Tax to UK Advertisers

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Facebook claims it may be ‘forced’ to revoke its Australian users’ ability to access and share news on the platform [...]

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• How Sales Organisations Can Survive in a Socially-Distanced World

  4 years ago News

  

  As leads continue to avoid physical meetings and use online tools to interact with brands, sales organisations will need to adapt their processes to take advantage of the data they are collecting. Fabien Cros (pictured below), data consulting director at [...]

  AudienceContentCovid-19DataDigital Marketing

• AT&T Reportedly Considering Selling Xandr; Snapchat Grows as TikTok Flounders

  4 years ago News

  

  In today's ExchangeWire news digest: AT&T is reportedly considering selling its ad tech unit Xandr; Snapchat experiences a growth in users whilst TikTok's future hangs in the balance; and the latest Digital Publisher Revenue Index from the AOP and Deloitte [...]

  Ad TechDigital MarketingPublisherSnapchatUS

• Google Passes UK Tax to Advertisers; SMI Reports Positive Signs for Australian Ad Spend

  4 years ago News

  

  In today's ExchangeWire news digest: Google will charge UK advertisers a fee to cover the cost of a new digital services tax; SMI reports that ad spend in Australia is gradually starting to pick up after COVID saw it decline; [...]

  Ad SpendAdvertiserAustraliaGoogleUK

• Facebook Threatens Ban of News Content in Australia; US-TikTok Deal Close to Completion

  4 years ago News

  

  In today's ExchangeWire news digest: Facebook Australia states it will block news from its platforms in response to the ACCC's new code; ByteDance is reportedly close to reaching a deal for a US takeover of popular video app TikTok; and [...]

  AustraliaFacebookNetflixPublisherUS

• Adapt or Die: 7 Things Inflight Advertising Can Learn From TV Broadcasters

  4 years ago News

  

  Few industries remain untouched by COVID-19, but travel has been hit particularly hard by the global pandemic. Now, as the world begins to re-emerge from lockdown, it's time for the travel sector to get back in action and look for [...]

  Ad TechDigital MarketingTechnologyTravel

• Google Expected to Launch Default "Heavy Ad" Blocker; Facebook to Pay France Back-Taxes

  4 years ago News

  

  In today's ExchangeWire news digest: a new default setting that will block "heavy ads" from Chrome is expected to be released by Google; Facebook has reached an agreement with French authorities to pay $125m in back-taxes; and Seven West Media [...]

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• TikTok Prepares to Sue US Government; Pressure Mounts on Apple Over App Store Policies

  4 years ago News

  

  In today's ExchangeWire news digest: TikTok prepares to bring legal action against the US government over president Trump orders for the app to be banned; trade body Digital Content Next joins the campaign against Apple's App Store policies; and Australia [...]

  App StoresAppleAustraliaChinaUS

• ACCC Rebuts Google's Code Warnings; New Huawei Ban May Disrupt Tech Supply Chain

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the ACCC dismisses claims from Google that its News Media Bargaining Code will damage user experience in Australia; experts warn [...]

  Ad FraudAppleAustraliaChinaGoogleIndiaMobileUS

• IDFA Changes Drive Advertisers to Android; Facebook Cracks Down on QAnon

  4 years ago News

  

  In today's ExchangeWire news digest: advertisers turn to Android in preparation for changes to Apple's IDFA; Facebook cracks down on groups and pages linked to US conspiracy group QAnon; and a proposed regulation may see Chinese streaming services iQiyi and [...]

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