Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
Slack Files Complaint Against Microsoft; Advertiser-Funded Paywall Launches in Australia
In today's ExchangeWire news digest: Slack files an antitrust complaint with the EU against Microsoft's bundling of 'Teams'; Australian media technology company, Winr, launches advertiser-funded paywall 'AdGate'; and TikTok sees increased scrutiny from the Australian government over privacy fears. Slack files [...]
US Buy-Out Could Rescue TikTok; Netflix Trials "Mobile+" Offering in India
In today's ExchangeWire news digest: US investors consider buying TikTok to save it from potential nation-wide ban; Netflix trials a reduced-rate subscription offering "Mobile+" in India; and Snap reports revenue growth in Q2, but is wary about future ad demand. US [...]
Contextual Targeting – More than a Cookie Substitute: Q&A with Silverbullet's Marco Godina
With the sun rapidly setting on third-party cookies, a persistent global pandemic, and social and political unrest around the world, there has never been more pressure on brands to ensure that their advertising is not just accurate, but relevant and [...]
Google Suspends 'Dangerous' COVID Ads; 130 Public Figures' Twitter Accounts Hacked
In today's ExchangeWire news digest: Google bans adverts promoting COVID-19 misinformation; Twitter sees the accounts of 130 of its high-profile users hacked; and despite a growth in subscriptions, Netflix sees its revenues decline in APAC. Google blocks unverified COVID ads Google has [...]
EU Scraps Privacy Shield Pact with US; Google Invests in Reliance Jio
In today's ExchangeWire news digest: the EU Court of Justice nullifies the bloc's 'Privacy Shield' data-sharing agreement with the US over surveillance concerns; Google invests in Indian conglomerate Reliance Industries' Jio platforms; and Dailymotion appoints its former chief ad tech [...]
The Marketing Maturity Index - Unify, Align, Achieve: Q&A with Salesforce Datorama's Nathan Barling
We may be just over halfway through it, but 2020 has already been a year of dramatic change for the advertising industry. The unexpected disruption of the Coronavirus crisis and anticipated, yet somewhat dreaded, changes to data regulation have meant [...]
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